II. Try to find the correct definition to these words

News, advertisement, world, mass media, different, cultural

I. Fill in missing words and translate the text

Mass media (that is, the press, the radio and television) play an important role in the life of society. They inform, educate and entertain people. They also influence the way people look at the ….. and make them change their views. Mass media mould public opinion. Millions of people in their spare time watch TV and read newspapers.

Everybody can find there something interesting for him. On the radio one can hear music, plays, ………. and various discussions or commentaries of current events. Multiple radio or TV games and films attract a large audience. Newspapers are used in ……… ways, but basically they are read.

There is a lot of …….. on mass media. Some of the TV and radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose.

But it is hardly fair to say that ………. do not try to raise cultural level of the people or to develop their artistic taste. Mass media brings to millions of homes not only entertainment and news but also ……… and educational programs.

	a serial	a	to show on TV
	to broadcast	b	people who watch TV
	an advertising	c	a film consisting of several or many parts
	viewers	d	to march the two different parts
	to connect	e	a short clip telling up about advantage of things

	Television (satellite/cable)	a	a paper printer and sold usually daily or weekly with news, advertisements etc…
	Newspaper (daily/weekly)	b	the process of sending and receiving messages through the air, broadcasting programmes for people to listen to
	Tabloid	c	broadcasting programmes (the news, plays, advertisements, shows, etc…) for people to watch on their television sets
	The Internet	d	a newspaper with rather small pages, many pictures and little serious news
	Radio	e	a way to communicate with your partner who might be a thousand miles away using the computer(e-mails)

III. Прочитайте текст і заповніть пропуски 1 – 4 одним з варіантів

А –Е. Один з варіантів в списку А – Е зайвий.

Parents and teachers often complain that teenagers do not read books and that it's difficult to interest them in that activity. Kids stick to computers and TV screens and ignore reading. Only one out of five does some reading for pleasure. The others read fiction only if they have to, that is if it's a part of their homework.

TV is undoubtedly_______ (1), but it doesn't mean that we should forget good books. When we watch a film, we don't use our imagination very much. We get the characters ready-made for us. Plus to that, the plot in the book is usually much more complicated and interesting than when presented on the screen.

Scientists have proved that too much television affects speech and brain development. Kids just watch and don't talk and_______ (2). As the result, it's difficult for them to take part in conversations, and sometimes they are not able to tell the story from the film________ (3).

However, at the same time, television can do a lot of good to young people. It provides lots of educational options and broadens the horizon. It gives an opportunity ________(4) and to get an idea of how people live there.

Evidently, the main thing here is to keep the balance. Use the advantages provided by the television, but don't let it rule your life. Don't become a TV addict.

A they've just seen

В one of the greatest inventions of the world

С because they can't do without a TV set

D to see faraway places

E that's why their vocabulary remains rather poor

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