Automate

Collect

Control

Expand

Launch

Have

Save

Cut

Make

КИ A и существительных из колонки

Составьте возможные словосочетания глаголов из колон-

J. waste

I. purchase

H. import

G. selling

Reduce

Profit

Save

Supply

Export f. loss

Retail e. demand

Sale d. sell

Buying с. increase

Buyer b. wholesale

Buy а. seller

А В

В.

Ущуажиенше 2. Подберите к словам в колонке А слова-партнеры из колонки

The company.

The idea that people have of the company is the image of

Same market.

The main competitor is the most important company in the

Market.

To launch a new product is to introduce a new car onto the

Called sales or marketing manager.

The person who runs the sales or marketing department is

Sales representative (usually sales rep) is a person who sells

The amount you hope to sell next two years is sales forecast.

Future.

Sales target means the amount you would like to sell in the

You call the amount you have sold sales figures.

Profit is money made or gained in business.

Want, need and buy.

Market research provides information about what people

Market share.

Market leader is the company or product with the largest

Market share.

Is called a share.

One of the equal parts into which capital of a company is divided

People who buy the products of a particular company are

People who buy and use products are called consumers.

Reaches the consumer, which is also known as distribution.

Available in the right place, where you sell the product and how it

Marketing is a theory and practice of large scale selling.

Determined by supply and demand.

Market economy is one in which prices and quantities are

Market is the total demand for goods.

Предложения.

Терминов по маркетингу. Дайте русские эквиваленты выделенных слов. Переведите

Словосочетания или термины. Запомните их.

D. Заполните пропуски, образуя составные слова, общеизвестные

G. sales and purchas

F. marketplace

E. prices

D. transactions

С price cuts

B. sales, commerce

A. share

Massive

Global

Equal

Retail

Routine

7. virtual/joint

В

auto... online... profit...

... clips... injection....-sensitive... bag

Упражнение 1. Прочитайте определения наиболее распространенных

4. The marketing 4cmixi^ often referred to as the four Ps includes

choosing the right product a company produces; selling it at the

right price; using the right kind of promotion, i.e., the ways to make

the product popular and well-known by advertising; making it

that company's customers or clients.

8. Market share is the % of a market that a company has, e.g.,

a company's products.

Упражнение 3.

А

Дата добавления: 2014-12-27