Ex.12 Work with your partner. Act out dialogues on the basis of the following situation

Mr. Stevens and Mr. Brown are having talks about an advertising campaign for a new product.

Ex.10. Translate the following sentences from Russian into English.

1. Качество наших товаров постоянно растет, а бизнес расширяется. 2. Мы поставляем наши товары на приемлемых условиях. 3. Эта английская фирма состоит из шести отделов. 4. Наши новейшие технологии соответствуют зарубежным стандартам. 5. Мы всегда назначаем разумные цены на наши товары. 6. Мы надеемся решить этот вопрос во время переговоров. 7. Пожалуйста, назначьте встречу с нашими поставщиками на 15 мая. 8. Мы хотим увеличить производство на 10 %. 9. Они предлагают нам хорошую скидку. 10. Наша фирма сейчас проводит новую рекламную кампанию. 11. Почему он отвечает за поставку товаров? Он не очень квалифицирован в этом вопросе. 12. Эта дочерняя компания поставляет оборудование в разные страны на хороших условиях.

Ex.11. Read the following dialogue:

Stevens - Good morning Mr. Brown.

Brown - Good morning Mr. Stevens. I am glad to meet you. How do you like our choice of advertising media?

Stevens - Placards on buses and taxis don’t cost much but they are efficient. It’s a reasonable solution now when our budget is low.

Brown - Glad to hear that. By the way, what do you think about posters? They don’t require much finance either. The message on the advertisement is short and people read it quickly.

Steven - Yes, it’s a good idea. And the advertisement stresses what people look for in our products - comfort and low price.

Brown - Certainly. And their quality.

Stevens - No doubt. That’s why they meet international standards. You know, at present our sales are increasing. This new line of shoes is a step forward.

Brown - If we are doing quite well now, what if we use TV advertising?

Stevens - I am sorry to say “no”. It’s very expensive for us now.

Brown – OK. All in all I hope for the success of our advertising campaign. Firstly, our advertising people are professionals. Secondly, all our employees are doing very well. Finally, we spend very little money.

Stevens - That’s true. Let’s hope for the best.

Notes:

1. to stress - подчеркивать

Answer the questions to the dialogue:

1. What advertising media are Mr. Brown and Mr. Stevens speaking about?

2. What advertising media do they decide to choose for their advertising campaign and why?

3. What do you know about the products of Timberland?

4. Name the reasons for the possible success of a new product.

Mr. Stevens is visiting a foreign subsidiary of Timberland in Italy. He is having talks with Mr. White, the head of Marketing Department and Mr. Black, the head of Public Relations and Advertising Department. They are discussing an advertising campaign and other promotional methods for their new line of winter high boots.

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