Web page and Web site design

B.

A.

Unit 1. Computer Graphics and Web Design

Part II. Business and Advertisement

Part I. Design and Technology

Unit 1. Computer graphics and Web design ……………………… 5

Unit 2. Working with design……………………………………… 9

Unit 3. Art and Painting…………………………………………… 13

Unit 4. Types and Forms of Business…………………………….. 19

Unit 5. Advertisement…………………………………………….. 24

Literature………………………………………………………….. 28

Supplement 1……………………………………………………… 29

Supplement 2……………………………………………………… 30

1. Answer the following questions:

1. Have you ever thought of creating your personal web-site?

2. What do you know about computer technologies?

3. What computer technologies are necessary for your profession?

4. What programmes do you use for your technology classes?

2. Match web terms with their definitions:

1. Web browser 2. user interface 3. website 4. database 5. hypertext 6. web design7. homepage 8. web search engine

a) software application which enables a user to display and interact with text, images, videos, music, games and other information typically located on a Web page at a Web site on the World Wide Web or a local area network.

b) a structured collection of records or data that is stored in a computer system.

c) the skill of designing hypertext presentations of content that is delivered to an end-user through the World Wide Web by way of a Web browser or other Web-enabled software like Internet television clients.

d) a type of interface which allows people to interact with electronic devices such as computers.

e) a text, displayed on a computer, with references (hyperlinks) to other text that the reader can immediately follow, usually by a mouse click or key press sequence.

f) a collection of related web pages, images, videos or other digital assets that are hosted on one web server, usually accessible via the Internet.

g) a tool designed to search for information on the World Wide Web.

h) a local file that automatically loads when a web browser starts or when the browser's "home" button is pressed.

3. Fill in the sentences using the terms suggested above:

1) Have you seen the ________of our group? We located many different photos into it. 2) What _______do you use? There is such a variety of them today, I don’t know which one to choose? 3) _________ is very important. It helps us see all the objects on the screen. 4) If you want to find this issue, use _________. 5) It is very convenient to surf the net with the help of special _________ allowing to follow other texts and references.

5. Read the text and find the terms in it.

Web page designrequires conceptualizing, planning, modeling, and executing electronic media content and its delivery via the Internet using technologies suitable for rendering and presentation by web browsers or other web-based graphical user interfaces.

The intent of web design is to create a web site that presents content to the end user in the form of web pages. Typically web pages are classified as static or dynamic. Both approaches are usually used in complex applications.

Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.

Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side.

A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.

There are many aspects in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:

The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The usability: the site should be user-friendly, with the interface and navigation - simple and reliable.

The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks.

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the Internet. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.

6. Answer the following questions:

1. What does the web design require?

2. What types of web pages do you know? Can you characterize them?

3. How can you define the term “web site”?

4. What are the typical aspects of a web page design?

5. Can you describe the structure of a typical web page?

6. What happens when a web page is designed?

Дата добавления: 2014-12-29