Translate the following sentences into Russian. Translate the following words and word combinations or find Russian equivalents

Translate the following words and word combinations or find Russian equivalents.

Exercises

Essential Vocabulary

advertising efforts - рекламная деятельность

allocate v - распределять средства

be aware of- знать, сознавать, быть осведомленным

British Code of Advertising Practice - Британский свод пра­вил, регулирующий рекламную деятельность

build familiarity - создавать осведомленность

build morale - укрепить боевой дух

conform to v - соответствовать чему-л.

cost-effective adj - доходный, прибыльный, рентабельный

decent adj - приличный, благопристойный

decide on. v - выбрать

direct mail - почтовая реклама

disrepute n - дурная слава; плохая, сомнительная репутация

drawback n - недостаток

goal n - задача, цель

goodwill n - доброжелательность

impact n - сильное воздействие; влияние

increase sales - увеличить объем продаж

informative adj – информативный

keep up with the Joneses - быть не хуже других людей

launch v - выпускать (товар) на рынок

legal adj - законный; легальный

mass media - средства массовой информации

medium n sing {pi media) - средство, метод

message n - рекламное сообщение

miss out v - упустить

persuasive adj - увещевательный, убеждающий

place in a position to do smth - дать возможность делать

что-л. price schedule - шкала цен

recognition n - узнавание

run the advertising campaign - проводить рекламную кам­панию

sales force - продавцы

schedule v - составлять график, планировать

sense of responsibility - чувство ответственности

target audience - целевая аудитория

trademark n - торговая марка

1. to establish goals

2. to select distributors

3. selection of goods and services

4. to build goodwill

5. to the benefit of the consumer

6. to bring advertising into disrepute

7. in designing the message

8. content of the advertisement

9. approach to an advertising campaign

10. fair competition

11. to keep up with the Joneses

12. extensive advertising

13. intensive advertising

14. celebrity

15. to correct misinformation

1. The function of advertising is to build morale of a com­pany sales force.

2. Having decided on the message, the advertiser then has to choose the most cost-effective medium.

3. Once the firm has decided on running the advertising campaign, it must then decide on the message, the mass media and the receiver.

4. In designing the message the advertiser must consider such questions "as what type of product is being offered, which market is it entering and who is the target customer.

5. All advertisements should conform to the principles of fair competition as generally accepted in business.

6. Persuasive advertising attempts to make those who do not use the product feel as if they are missing out.

7. For a firm advertising an industrial product the choice of mass media may be limited to exhibitions, special magazines and direct mail.

3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.

launched, persuasive advertising, increase sales, target consumer, easy recognition,, mass media, influence, sense of responsibility, informative advertising

1. The general goal of advertising is to ______________ either immediately or in the future, and to do so prof­itably.

2. The function of advertising is to inform customers of goods or services and to _______________ people's behaviour.

3. The advertising is intended to build familiarity and __________of package or trademark.

4. "When a product is first ___________, sales are low because very few customers are aware that it exists.

5. The role of_____________is to inform the public of the product's existence and its particular uses.

6._________________, as its name implies, is used to try and persuade a consumer to buy a particular product.

7. All advertisements should be prepared with a______________to the consumer.

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