Active Vocabulary. Exercise 2. Choose the necessary modal verb and put it in the sentence

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COMPUTERS

Exercise 2. Choose the necessary modal verb and put it in the sentence.

Exercise 1. Make sentences interrogative and negative.

Grammar Exercises

Exercise 5. Set your imagination free.

Exercise 4. Translate into English.

1. Этот магазин предоставляет покупателю выгодные кредитные условия.

2. Товар имеет низкую цену. Она покроет затраты.

3. Эта фирма ведет неразумную ценообразовательную политику.

4. Прежде чем выпускать товар, необходимо тщательно изучить спрос и предложение.

5. Государство устанавливает цены на ряд продуктов.

6. Магазин имеет превосходное место расположения.

7. Супермаркет предоставляет покупателю много дополнительных услуг: доставку товаров на дом, кредит, установку и т.д.

8. Новая марка несомненно привлечет покупателей.

9. Начинайте с низкой цены.

10. Продажа за счет низкой цены действует при продаже товаров народного потребления.

You are a journalist and you are to interview the minister of finance about the pricing policy in this country. What questions would you ask him?

Model: They can change your credit terms at once. Can they change your credit terms at once? They can't change your credit terms.

1. They must research supply and demand before they start to produce the new item.

2. The company has to cover the costs by all means.

3. The middlemen may set the new price.

4. They can persue unsound price policies.

5. They must choose another location for their shop.

1. Off-even pricing... undoubtedly produce favorable psychological effect on a consumer.

2. I spoke with the chief. Now you... change the credit terms.

3. They are very talented specialists. I think they... design the new line very quickly.

4. The situation has changed, so we... start with specially low prices.

5. We... choose price emphasis policy for this item.

LESSON 14

The computer industry is one of the largest in western countries and especially in the USA. It includes companies that manufacture, sell and lease computers, as well as companies that supply products and services for people working with computers.

A computer cannot think. A human operator puts data into the computer and gives instructions. The operator writes instructions which determine the mathematical operations on information. A computer solves mathematical problems very rapidly. Traditionally, the computer in business is used to process data. This involves different administrative functions such as preparation of payrolls, inventory control in manufacturing, warehousing and distribution operations, customer accounting, billing by banks, insurance companies, public utilities and mass circulation magazines. Now the computer takes on new kinds of jobs. It has become more involved in business operations as an essential tool in making decisions at the highest administrative level.

to give instructions давать инструкции

to put data закладывать данные

to solve mathematical problems решать математические задачи

to process data обрабатывать данные

preparation of payrolls подготовка ведомостей

inventory control инвентаризационный контроль

warehousing складирование товаров

distribution operations распределительные операции

customer accounting расчёт с клиентом

Дата добавления: 2015-01-03