While reading. 1. TRUE / false: Look at the article’s headline and guess whether these sentences are true (t) or false (f): A. More and more kids are designing and

BEFORE READING

1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):

a.	More and more kids are designing and selling computer software.	T / F
b.	The average age at which kids start using gadgets has fallen.	T / F
c.	Young consumers really don’t care what kind of gadgets they buy.	T / F
d.	Young children seem frightened of electronic devices.	T / F
e.	The data were collected from many simple American adults.	T / F
f.	A quarter of parents surveyed don’t buy gadgets regularly.	T / F
g.	A father had to teach his son how to use Sony’s PlayStation.	T / F
h.	Sony will soon bring out a version of its PlayStation for newborns.	T / F

2. SYNONYM MATCH: Match the following synonyms from the article:

a.	according to	buys
b.	gadgets	confesses
c.	choosy	through
d.	adopt	a piece of cake
e.	fanfare	embrace
f.	via	questioned
g.	surveyed	fuss
h.	purchases	fussy
i.	admits	as stated by
j.	child’s play	machines

3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one combination is possible):

a.	from a younger age	about what they buy
b.	the average age at which	latest and greatest digital devices
c.	consumers are also getting choosy	are so tech savvy
d.	Kids are drawn to the	a sample of American adults
e.	adopt it easily and	around him really were child’s play
f.	an online survey to	without fanfare
g.	kids use electronic devices an	than ever before
h.	made no electronics	average of three days per week
i.	Children nowadays	children begin using computers
j.	Robert Junior said all the gadgets	purchases

GAP FILL: Put the words into the gaps in the text.

Children into computers younger than ever

Children are using and ________ consumer electronics from a younger age than ever before, according to US market researcher NPD. Its research ________ the average age at which children begin using computers, games and other electronic gadgets has ________ from 8.1 years in 2005 to 6.7 years in 2007. The NPD report, “Kids and Consumer Electronics Trends III”, says the youngest consumers are also getting ________ about what they buy. More and more young children now own a DVD player, ________ video game, digital camera or cell phone. NPD’s Anita Frazier said: “Kids are ________ to the latest and greatest digital devices just as their parents are.” She added: “They appear to have no fear of technology and ________ it easily and without ________, making these devices a part of their everyday lives.”		drawn choosy shows fanfare owning adopt portable declined
The study is ________ on data collected via an online survey to a ________ of American adults aged 25 and older who had children aged between four and fourteen. The survey also found that kids use electronic devices an average of three days per week. ________, many of the families surveyed were not regular consumer electronics buyers. Almost 25 percent of parents ________ said they had made no electronics purchases during the ________ 12 months. Father of two Robert Garside, 38, said he was amazed at what his children want to buy. He ________ to often having to ask his nine-year-old how to operate his Sony PlayStation. “Children nowadays are so tech ________ that soon Sony will bring out a PlayStation for babies,” he said. His son Robert Junior said all the gadgets around him really were child’s ________.		surprisingly savvy surveyed admits based play sample previous

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