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Частина 3 2 страница




11. Our sales manager is a real cowboy; he never does the job properly.

12. Recently, I sat down with Brian Berson, the big cheese in Extensis, to ask him a few questions about his experience with software development, the future of font management, and even a bit about his accent.

13. Los-Angeles neighborhood with its million-dollar estates, is full of fat cats.

14. He wasn’t so important in the big city but now in the small town he is a big fish in a small pond.

 

Task 2. Match the following idioms with their corresponding definitions.

1. the upper echelons of 2. tycoon 3. movers and shakers 4. top brass 5. yuppie 6. the rank and file 7. a small cog in the machine 8. a square peg in a round hole 9. a whizz-kid 10. a rolling stone 11. cowboy 12. big cheese/ big shot/ bigwig 13. fat cat 14. a big fish in a small pond a) senior executives b) a person who moves from place to place, job to job c) a young person who becomes successful very quickly, esp. in business d) the ordinary people in an organization who have no special position, masses e) an unimportant person in, or a small part of a large organization f) someone who is not suited to his position, job; who does not fit in g) important person h) a businessperson of great wealth and power; magnate i) somebody whose importance & influence are great only in a restricted situation j) important, influential people k) a person who is rich & powerful l) the highest levels of m) a 'young urban professional person.' A popular, uncomplimentary characterization of young well-paid business people n) an unmanageable but often successful person; dishonest & careless in business

Task 3. Substitute for the underlined phrase an idiom with the same meaning.

1. That guy is 23 and he is a CEO of multinational company – What a young person who becomes successful very quickly!

2. Ruth doesn’t have the skill for this job; she’s someone who is not suited to her position.

3. Frank knew he was just an unimportant person, or a small part of this giant corporation.

4. The senior executives are coming in from Washington to see how we do things there.

5. Don’t act like an important person among your old friends; it may provoke an unexpected conflict.

6. Hopefully it’s not too late and Richard has at last listened to his Dad, rather than his young well-paid drinking mates from Lan Kwai Fong.

7. During the past few months fringe independent parties, political careerists and their ordinary people in an organization who have no special position, masses increasingly followed the trend of going back to their old promises.

8. Brill Media is no longer [a] somebody whose importance & influence are great only in a restricted situation. Brill Media sold its two dozen local newspapers and real estate guides in Michigan to 21st Century Newspapers for $46 million.

9. Staff changes in the highest levels of TV and Radio Broadcasting Corporation Kazakhstan: the end of the state "Sufi TV"?

10. The figure of the media proprietor first became prominent in the 19th century with the development of mass circulation newspapers. In the United States the best known press magnate was William Randolph Hearst.

11. Kate’s lived in ten cities in as many years - she’s a real person who moves from place to place, from job to job.

12. Your representative is a real unmanageable but often successful person; dishonest & careless in business – he has forgotten important samples and documents!

13. In addition to focusing on the important, influential people of San dance community, the documentary also takes time to recognize the societal and cultural forces that have shaped it, including gender and sexual characteristics.

14. Look at those people who are rich & powerful in the Government; they do not realize what their policy will end with!

 

Task 4. Complete the sentences with one of the idioms in focus, paying special attention to their form.

1. A born………………………., Ann Green wants desperately to fit for her new position.

2. People called ………………...traditionally reap a substantial financial gain from a business, while the people who are employed by it, do not. They often make contribution into political campaigns.

3. This mechanic engineer is just …………………………………and I won’t stop the work of the whole plant because of his stupid remarks!

4. It was a place where important Republican Party …………………..could come to relax and to enjoy the favors of very beautiful women.

5. Pop superstar Christina Aguilera has become the ideal housewife since marrying marketing ………………… Jordan Bratman, brilliant young professional market analyst.

6. Wait! If you want to take a day-off, you'll have to get permission from our ………………………!

7. The Russian oil…….……………were well connected entrepreneurs who started from nearly nothing and got rich through participation in the market via connections to the current highly corrupt regime at the time during the transition to capitalism.

8. Women are still under-represented in ……………………………of United Nations, says office of internal oversight services report.

9. Ashley is a proverbial……………………….., being the most famous and powerful model in Milwaukee, Wisconsin, her hometown, and absolutely unpopular in the agencies of New-York and Los-Angeles.

10. The documentary about the April 1986 Chernobyl nuclear disaster made a plea for the U.S.S.R. and the U.S. to put aside their differences in the wake of the incident. Angry residents called for the death penalty for the ……………………………………… at the nuclear plant.

11. Even each ……………………….. member of the party had lost the confidence in the leadership.

12. The restaurant’s modern interior attracted crowds of…………………………who were always ready for something new and expensive.

13. I haven’t hired her, because it’s her fifth job in this year, and my company is not a warm place for the…………………..............!

14. I was shocked when got to know that this …………………[manager] develops salary packages for executive, managerial, and professional positions at pharmaceutical company. He is so careless and dishonest person!

Task 5. Translate the following sentences into English using idioms instead of the phrases underlined.

1. В этом архиве представлены шокирующие факты о том, что на самом деле происходит в высших эшелонах власти Америки.

2. Связи малазийского магната в строительном бизнесе и в правительстве спасли его от наказания за разрушение многих зданий в результате землетрясения.

3. По натуре он – перекати-поле, но с другой стороны не могу не восхищаться его управленческими качествами.

4. Во время работы в Голд Букс мистер Симпсонс был, на самом деле, маленьким винтиком в огромной машине Издательского Дома.

5. Попав в компанию нью-йоркских яппи, русская супермодель Наталья Волкова посещает дорогие рестораны, бутики и спортклубы.

6. У Тома ковбойский стиль управления: он игнорирует правила, идет на риск, не думает о последствиях.

7. Мистер Клуни – большая шишка в нашей компании, он каждый день обедает с генеральным директором и у него есть личный самолет.

8. Создавая новую партию, Президент и его сильная профессиональная команда проехали всю страну, чтобы привлечь как можно больше граждан.

9. Мы возлагаем большие надежды на этого одаренного молодого человека, которому в свои 19 лет уже удалось стать директором по продажам.

10. Все высшее начальство из Киева приглашено на нашу презентацию.

11. В отделе рекламы мне очень нравился креативный подход к работе, а в бухгалтерии я чувствую себя не в своей тарелке.

12. Сейчас трудно найти простого человека в высших эшелонах власти – там одни толстосумы!

13. Наш мэр не поможет вам пройти в Европарламент! Он – шишка местного масштаба.

14. В связи с юбилеем компании все простые работники получат 5% премии, а начальство – новые автомобили.

 

 

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UNIT 3.

MANAGING A COMPANY

 

Idioms in focus:

 

Task 1. Study the following examples and try to understand the underlined idioms in context. Find their Russian equivalents.

1. Both government and private institutions should not be closed during holiday seasons, and skeleton staff should attend work.

2. Today, the logic of cost cutting doesn’t distinguish between blue collar and white collar. So, one day both managers and factory workers may face the sack.

3. The successful freelance web designers can choose the most interesting orders and plan their own time so that they can work when and where they want.

4. Read this contract one more time and then consult with our advocate! Don’t sign on the dotted line unless you know exactly what you are doing and you have a legal representative.

5. After the elections to the Parliament, newly elected politicians learn the ropes of public office

6. My grandparents muddled through droughts and crop failures and family crises.

7. In our recruitment agency, we more often need to headhunt for following positions: CEO, Directors, Presidents, Vice-Presidents, National Heads and for those typical positions which are hard to find.

8. British Chamber of Commerce is going to publish the estimation results of the money lost because of red-tape in British state institutions: bureaucracy burden is “out of control”.

9. Look at them! The working day is over, but they just talk shop all the time!

10. High-ranking Russian officials made a visit to India last week to do the spadework for a deal on tech transfer, which is going to be discussed during the next visit of Vladimir Putin.

Task 2. Match the following idioms with their corresponding definitions.

1. a skeleton staff 2. blue collar/white collar 3. freelance 4. sign on the dotted line 5. to learn the ropes 6. to muddle through 7. to headhunt 8. red tape/cut on the red tape 9. to talk shop 10. to do the spadework a) to write your signature at the bottom of a contract, or other form b) manual workers in a factory / office employees, clerks c) the smallest number of employees needed to keep the office d) to learn how an organization works e) troublesome bureaucratic rules / get rid of bureaucratic procedure f) to talk about business g) to try to reach results without proper preparation or clear strategy h) to find people with the right skills and to persuade them to leave their present job i) working independently for different companies rather than being employed by one particular company j) to make the preliminary preparations or do the preliminary research for something

Task 3. Substitute for the underlined phrase an idiom with the same meaning.

1. Railroad and subway conductors, along with flight attendants, are at the top of the manual workers in a factory pay scale.

2. If you find all of this a little too boring or complicated, then let someone else make the preliminary preparations for you.

3. Welcome to Worldwide Writer, the leading site for writers working independently for different companies around the world.

4. County Council is continuing to provide core services with the smallest number of employees needed to keep the office during strike action over local government pensions.

5. In fact, it's vitally important that you've well checked everything before you put your signature at the end of a contract.

6. Inevitably, UK companies will need to find ready-made senior executives from abroad with the right skills and to persuade them to leave their present job.

7. The team managed to try to reach results without proper preparation or clear strategy another season.

8. Three weeks after Hurricane Katrina struck, troublesome bureaucratic rules and poor planning have left thousands of evacuees without basic services.

9. This month, we are to discuss business issues with Andrew Kris, founder of Borderless Executive Search and chairman of the SharedXpertise Forums Advisory Board.

10. On my new job I spent the first month learning how an organization works.

Task 4. Complete the sentences with one of the idioms in focus, paying special attention to the form of the verbs.

1. I will lose the house, I know that now! I would say to others, don’t ……………… without taking legal advice!

2. Once you’ve started operating as a …………………..photographer, you should understand the pro’s and con’s of being self-employed.

3. The heads of the world's leading companies admitted that overregulation has become the biggest threat to their businesses, in a sign of the dramatic creep of ……………….. across the globe.

4. Since John and his dad have worked in one department, they………………………..whenever they get together.

5. Members of the Tour X Student Club arranged recently a barbecue style meeting with Mr. Johnson, the head of ANP Tours, to ……………….. of tourism business.

6. Faced with any sort of technology, very few people take the time to read instructions. Instead, they try to ……………………, making up their own ideas about what they're doing and why it works.

7. Such……………………… agencies gather information first and then make the provocative calls to potential candidates.

8. Our goal is to become your primary resource for any information related to obtaining and maintaining ………………………. positions, be it a career in the plant, as a skilled technician within the manufacturing industry, or as a self-employed service mechanic.

9. While some schools were closed yesterday, others struggled on with a ………………………in order to take care of those pupils who hadn’t heard about the teacher’s strike.

10. So, today we‘ll show you the result. But most of the ………………………..had been done by 1990.

 

Task 5. Translate the following sentences into English using idioms instead of the phrases underlined.

1. Хотя вопросы были очень трудные, я смог кое-как справиться.

2. Кропотливая подготовительная работа вымотала нашего шефа, и в день презентации он слег с гриппом.

3. Я уже не внештатный дизайнер, теперь я работаю в сети магазинов «Папирус».

4. Давайте сменим тему. Я не люблю, когда мои гости говорят о работе.

5. По результатам исследования, бюрократизм в государственных учреждениях Украины возрос на 20% по сравнению с прошлым годом.

6. Переманивание кадров – это очень прибыльный бизнес, потому что компании всегда много платят за хороших профессионалов.

7. Последняя волна увольнений на нашем заводе коснулась как рабочих, так и служащих.

8. На вечеринку, посвященную 15-летию компании, мы пригласим только минимальное число основных сотрудников.

9. Так как у Бонда не было времени на ознакомление с работой компании, ему пришлось немедленно приступить к выполнению задания.

10. Дорогая, я буду поздно. Мы наконец-то подписали контракт!

 

 

REVISION TEST 1

UNITS 1 - 3

Task 1. Substitute in place of the words underlined a suitable idiomatic expression.

1. "To find people with the right skills and to persuade them to leave their present job over here, we don’t have to advertise in the main print media," said Mark Wylie, general manager of Apple Recruitment.

2. Remember: your task is to attract investors who are not part of the company.

3. Laser Research Inc. has had some separation of the one part of a parent corporation into an attached independent corporate firm in the eye surgery area.

4. This new senator really appeals to the ordinary people in an organization who have no special position in the labor unions.

5. Excuse me, how many retail stores do you have in Donetsk region?

6. It’s a hot time for the owners of the overpriced young well-paid business people bars.

7. The BCC says that the flow of new troublesome bureaucratic rules is continuing. Over the past two years the government has introduced new rules governing flexible working arrangements for parents.

8. Société Générale wants to be among important, influential people in the French banking.

9. The changes have left only the smallest number of employees needed to keep the office to manage the transition of Netscape's development activities.

10. I’ve sent 10 letters to the most popular companies which produce advertising for another companies, inviting them to our “Outdoor advertising” seminars.

11. When he was born with severe disabilities, doctors said he would not survive for long. But 19-year-old Mridul Seth has overcome all odds to become the MHM’s young person who becomes successful very quickly, esp. in business.

12. Firstly, you'll have to get permission from the important person. Secondly, try to get rid of that unmanageable person; dishonest & careless in business in your department.

13. “Citybus” is just a small or young company, but they have a potential to become the leading transport corporation.

14. The human resources department will reassure you that it's a minor detail-just to write your signature at the bottom of a contract, but in reality these documents are not minor.

15. In his speech he even hasn’t mentioned people who to make the preliminary preparations or do the preliminary research.

16. After two difficult financial quarters, Intel on Wednesday reported about important changes in the highest levels of the company.

17. Developing a new product, some manufacturers turn to designers working independently for different companies.

18. 57% of the food market is presented by three food large, slow-moving companies that have not changed with the times, and we think it’s not good for the competition.

 

Task 2. Translate the following sentences into English using idioms instead of the phrases underlined.

1. Российский нефтяной магнат сломал ногу, катаясь на Альпийском горнолыжном курорте.

2. Корпорация «Звезда» и ее дочерняя фирма «Звезда-тур» приглашают на работу юристов, секретарей и переводчиков.

3. На работе я – только маленький винтик, но дома меня все уважают.

4. На твоем месте я бы не ставил свою подпись. В этом контракте нет четко оговоренных условий поставки.

5. Первый месяц на новой работе Иван чувствовал себя не в своей тарелке.

6. Вчера у меня было очень много заказов, но я кое-как справился.

7. Петренко хорошо работает, но мы не должны ему очень доверять. Он – перекати-поле.

8. Должно быть, вы проделали грандиозную подготовительную работу!

9. Председатель этого районного учреждения не любит, когда его называют авторитетом местного масштаба.

10. На нашем заводе все довольны зарплатой – и рабочие, и служащие.

11. После окончания института мы с друзьями планируем открыть рекламное агентство.

12. В нашем отделе не хватает людей, так что тебя некому учить, что к чему на предприятии.

13. Пять лет назад я начинал как индивидуальный предприниматель, а сегодня у меня небольшой мебельный завод и 60 человек рабочих.

14. Алексу не понравилась новогодняя вечеринка, потому что все сотрудники говорили только о работе.

15. В цену также входит доставка и обслуживание.

16. Посмотрите на этого толстосума! Купил еще один сахарный завод!

17. У нашего банка есть филиалы во всех районах города.

18. Откуда у него деньги? – Его родители - «молчаливые» совладельцы Проди-банка.


 

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UNIT 4

COMPANY ACTIVITIES

 

Idioms in focus:

 

Task 1. Study the following examples and try to understand the underlined idioms in context. Find their Russian equivalents.

1. The stock of the Internet company rose very quickly when they went public, selling its shares to potential investors.

2. When we joint this consortium, the EU project was in full swing as the members of the consortium had won this EU grant two years earlier.

3. In 1990s the Government closed down most of the mines in Donetsk, which resulted in the growth of unemployment among miners.

4. She felt lack of job satisfaction, so she hung up her hat to take a more challenging job.

5. After lengthy negotiations we finally clinched a deal.

6. The merger of the two companies will inevitably lead to the house-cleaning. The structure of the company will be changed and hundreds of jobs may be lost.

7. Last year, Group Bon Appetit PLC took over Innovia Cafes, having bought the control stake of its shares.

8. Profits were falling until the bookstore branched out into selling CD’s and cassettes.

9. We need to wind up now, we've only got five minutes to take the final decision.

10. Many wheat farmers have begun to diversify into other forms of agriculture.

11. If you want this job, you should get a jump on this opportunity and send your CV before the vacancy is advertised in newspapers.

12. The assumption that the brightest law graduates gravitate to large firms leaving only the worst students to hang out their own shingles, does a disservice to a great number of highly qualified attorneys who choose to practice on their own.

13. The manufacture and supply of automotive products is Bosch’s core business, accounting for the major share of total turnover and driving the growing export businesses.

Task 2. Match the following idioms with their corresponding definitions.

1.to go public 2.in full swing 3.core business 4.to get a jump on 5.to clinch a deal 6.to hang out one’s shingle / to set up in business 7.branching out / to branch out into 8.going out of business / to close down 9.to take over 10. a house-cleaning 11. to diversify into sth 12. to wind up / to wind up a company / to wind up in the wrong hands 13. to hang up one’s hat a) basic activities of the company b) to strike a deal, come to an agreement; fig. – to be of decisive importance in taking decision c) to get a head start, get started before your competitors d) in fully active operation e) to sell shares of a privately owned company to the public f) reorganization of a business, usu. including dismissal of employees g) to stop/cause to stop operating / stopping trading; going bankrupt h) expansion/diversification/ to expand i) to buy a company or gain control of it by buying of its shares or the company j) to start a business, announce the opening of a business / start new type of business k) to vary range of products in order to expand operation l) to finish working m) to cease to exist; to end up in the possession of someone you don't want, e.g. in the hands of a competitor /put a company into liquidation

Task 3. Substitute for the underlined phrase an idiom with the same meaning.

1. Many of the city's leading restaurants were put into liquidation for the whole of August.

2. STS sold the shares to the public on the London Stock Exchange in 2000 and now hold nearly 80% of the silicon etching market.

3. He started his business in Brandon many years ago, and has been a lawyer then ever since.

4. Many British firms are prepared to undercut one another to the extent that may be necessary to strike a deal.

5. The process of reorganisation including dismissal of employees decreased the efficiency of the company’s work. It can be explained by the reaction of the staff to the pressure from redundancy process as well as rumours of more staff cuts.

6. Shortly after TokCO gained control over OnkCO, by buying its shares the group’s share price reached a peak of almost 400 pence. But then it began to decline dramatically.

7. It's possible to expand one’s interests from computing to jobs in banking, accountancy and so on.

8. OK, just to bring the meeting to an end, could I summarize what we have decided?

9. In the beginning Philips concentrated on making light bulbs, but in 1920s it started varying its product range and since then, the company has continued to develop new and exciting product ideas.

10. (heading) State tries to get a head start to prevent global warming.

11. The foundation of Frost and Sullivan’s GPS includes assisting companies to reach the full potential in their basic activities.

12. Mariner slugger Edgar Martinez, who has spent his entire major league carrier in Seattle, announced, that he would finish working at the end of the season.

13. The 7th China Hi-Tech Fair, an important international event, is expected to be in fully active operation on October 12th in Shezhen, south China province.

 

Task 4. Complete the sentences with one of the idioms in focus, paying special attention to the form of the verbs.

1. In 1978 the company ……………….., offering half a million shares of stock on the New York Stock Exchange.

2. The market is called a perfect one when competition in such market is………………………..

3. The car specialists don’t consider BMW40 worth the first prize. They think, it was BMW40’s superior design that ………………...

4. The government decided to …………….. the bank after it declared bankruptcy.

5. The clothes manufacturer recently ……………………into children's wear.

6. If this confidential information ……………….., the company could be in serious trouble.

7. The choice facing some publishers is simple: ………………. into computer software or go bankrupt.

8. You should …………………the tender. If we win, our sales will increase rapidly.

9. She is good enough at fixing vacuum cleaners that she should ……………… and try making some money at it.

10. Siemens focuses on eight ……………… segments: energy, industry, communication, information, health care, transportation, components and lighting – which gives the company a uniquely wide scope of operations.

11. Warren ………………. (after 31 years in Austin Fire Department Chief Gary Warran announced last week that he would resign his position).

12. In the course of the process of monopolisation a lot of small and medium businesses …………………...

13. The merger resulted in ………………….., which was accompanied by compulsory redundancies.

 

Task 5. Translate the following sentences into English using idioms instead of the phrases underlined.

1. Битва компаний цифровой связи в полном разгаре, так как есть еще много незанятых ниш на рынке коммуникационных услуг.

2. Компания «Альфа Ассистанс» занимается производством электродвигателей для бытовой техники. Это ее основной вид деятельности.

3. Несмотря на то, что у него не было подходящего образования, личное обаяние, отличные коммуникативные навыки и знание нескольких иностранных языков сыграли решающую роль, и Джордж получил должность менеджера внешнеэкономической деятельности.

4. Акции компании «Омега Лтд» уже не приносят хорошие дивиденды, поэтому на собрании акционеров было принято решении продать мелкие пакеты акций населению.

5. Компания Проктер энд Гэмбл – лидер на рынке моющих средств, так как рекламные кампании это фирмы начали действовать раньше, чем конкуренты.

6. Рокфеллер начал свой бизнес с продажи куска мыла и стал одним из самых богатых людей в мире.




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