Pulkovo Airport Terminal One

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Aeroflot Changes its Image

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The Future Lies in Schoenefeld

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Over the next few years, Schoenefeld Airport will expand to become Berlin Brandenburg International (BBI), the new airport for the German capital.

The capital city region will offer business travellers, tourists, and companies a high-tech airport with ideal connections, international flights, direct motorway access, and a rail station under the main terminal.

It will take only 20 minutes for the airport shuttle to travel the 20-kilometre stretch of track into the Berlin city centre. In addition to making air travel more attractive, BBI will improve life in the region. Hundreds of thousands of Berlin and Brandenburg residents will no longer have to live with aircraft noise.

One of the hardest things for business to do is to develop a more positive image, to improve the quality of the product.

Aeroflot, the Russian state-owned airline giant has recently launched a campaign to create a new less Soviet image. The goal is to make it more contemporary. The colour scheme changed to silver, orange and blue. The company’s new colours are symbolic.

Silver stands for Aeroflot’s professionalism; orange for its friendliness and blue for its heritage.

Aeroflot shows that inventive business techniques and marketing skills can successfully change a company’s image and therefore its fortunes.

Pulkovo International Airport has the only runway in Russia equipped to serve the new Airbus A380. It is modern and relatively well equipped, particularly with security equipment, baggage screening machines, Rapiscan and Heimann and security cameras from France and Germany.

The terminal consists of four levels designed to separate passenger flows. The first level, handling arrivals and luggage, is divided into two sections: one for international, the other for domestic flights.

The second level also has separate sections for domestic and international flights. This is where all passengers and their luggage undergo preflight check-up. On the second level there is a pharmacy, café, post office, currency exchange office, book shops and newsstands. The third and fourth levels house recreation areas for travellers, a VIP lounge, a mother and child room, some bars (including an Irish bar called ‘One for the Road’), a restaurant, a hair salon, payphones, and Russian and CIS airline offices. There are also many wireless internet hot spots at the terminal, which is also equipped with modern computer facilities.

Дата добавления: 2015-03-29