After-reading tasks

Digital Seed Benefits

Digitizing Delivery

Digitizing Content

Knowledge is your cash crop. But transplanting this knowledge into the minds and hearts of employees and customers has always been a challenge… until now. The knowledge you’ve collected over the lifespan of your organization is a cash crop waiting to be digitized or shall we say, harvested. All of the web copy, books, tapes, CD’s, 3-ring binders, and overstuffed file cabinets; where you now store this information could be condensed into a space no larger than your little fingernail. Whether you want to train a sales force, teach students, or inspire the masses, Digital Seed is the channel of choice.

There are no limits to the methods of delivering your message through this interactive and collaborative technology! You’ll love the flexibility and the creativity of this innovative learning and marketing tool. Just plant a Digital Seed into your marketing strategy and watch the opportunities grow! Your audience can:

- Read content on screen, print out a lesson or a chapter, or download a PDF to their digital reader;

- View entertaining videos from their desktop at their convenience;

- Listen at your website or download content to iPods or MP3 players;

- Have all the information they want in any format they want when they want.

- Lower marketing costs

- Engage readers/visitors at deeper levels

- Create committed and supportive communities around your content

- Make learning fun

- Support personal mastery

- Create personal-growth performance-based metrics

- Give mini-seminars online

- Create learning groups on your topics

- Build a loyal community around your book or content

- Connect people globally

- Entertain while you inform and educate

- Clearly convey your message to a specific audience

- Entice customers to say “Yes”

- Build brand value faster than traditional marketing

- Gain publicity easier

- Create massive word of mouth marketing

- Providing metrics to track marketing

- Receiving instant feedback on marketing efforts

- Deliver distant seminars

I. Find words in the text that mean the following:

a) to intensify or increase in quality, value, power, etc.; improve;

b) to transcribe (data) into a digital form so that it can be directly processed by a computer;

c) inventive talent; cleverness;

d) to grow or cause to grow; develop;

e) the period of time during which a human being, animal, machine, etc., may be expected to live or function under normal conditions;

f) of, relating to, or belonging to property or proprietors; privately owned and controlled;

g) having refined or cultured tastes and habits;

h) to reduce or be reduced in volume or size; make or become more compact;

i) capable of being believed; trustworthy or reliable.

II. Complete each sentence with the correct ending:

1.Our team has identified a massive need in the marketplace for more effective communications tools	A.through this interactive and collaborative technology.
2.What ever you know or believe is of little value to others until	B.of this innovative learning and marketing tool.
3.where you now store this information could	C.a cash crop waiting to be digitized or shall we say, harvested.
4.There are no limits to the methods of delivering your message	D.it is shared in a convincing and credible way.
5.You’ll love the flexibility and the creativity	E.and watch the opportunities grow!
6.Just plant a Digital Seed into your marketing strategy	F.between the distinct generational audiences within many organizations.
7.The knowledge you’ve collected over the lifespan of your organization is	G.be condensed into a space no larger than your little fingernail.

III. Discuss the following questions with the partner:

a) What was the reason for Digital Seed emerging?

b) What was innovative in this new PR and marketing tool?

c) What Digital Seed can be used for?

d) Are there any limits to the methods of delivering your message through this interactive and collaborative technology? Why?

Дата добавления: 2015-03-31