Mass media in Great Britain

Unit 6

The list of the topics for exam

Use the right form of the Gerund of the verbs in brackets.

1. We insist on (do) the work right now. The customers insist on the work (do) at once. 2.1 enjoy (go) to her parties. But I dislike (take) there by my boyfriend. 3. Stop (talk) about it. The incident isn't worth (mention). 4. — Have you finished (correct) the composition? — No, it still needs (brush up). 5. Sue admitted (tell) a lie. And she didn't mind (reprimand) for it. 6.1 am used to (remind) by my mother that life is great and I should keep (smiling), 7. Ted couldn't imagine (abuse) anyone, or (abuse) by anyone. 8. He is very secretive. He avoids (ask) any personal questions or (ask) any even by his closest friends. 9.1 remember (beat) once by my elder brother for cheating. 10. They suspected the inspector of (get) some more evidence and were afraid of (call) to the police station. 11. He wasn't used to (ignore).

Write sentences in the passive:

1.Our car/service/a mechanic/at the moment.

2.A man/shoot/an air gun/outside the petrol station last night.

3.Gunpowder/invent/the Chinese.

4.At the surgery yesterday, I/examine/Dr.Peterson/and I/give/a prescription.

5.I went to see it because I/tell/it was a good film/ all my friends.

6.This photograph/take/my grandfather.

7.It looked like the window/break/a hammer/some time before.

1. The problems of newly-weds

2. The ideal age to get marriage

3. Arranged marriage: negative and positive sides

4. Health Care Institutions in Kazakhstan

5. The development of Health Care System in our country

6. The most dangerous diseases threatening to mankind

7. The problems of AIDS

8. At Dentist’s

9. Ecology and Medicine

10. The developing of industry: profit for economy, disturbance for ecology

11. The most popular resorts of our tourists

12. The developing of tourism in Akmola region

13. The taxes on divorce. Is it a way out?

14. How to make people be more environment-consciousness

15. World Ecological Organizations

16. The most extreme and incredible traveling I’ve experienced once

17. Transport. Pluses and minuses of the invention

18. Traffic jams: their sharply increasing numbers on the roads of the capital

19. Crime and punishment

20. My favorite detective stories

21. The most cold-blooded crimes of the current century

22. Civil rights

23. The contribution of Martin Luther King, Jr. on the change of Human being’s consciousness about discrimination

24. Capital punishment

25. Are you for or against school detention?

Theme: Mass Media

Text: Mass Media in Great Britain

Grammar: Modal Verbs

Vocabulary: Mobile phone, television, internet

Focus: Today the Internet. Tomorrow…

Conversation practice: Gratitude. Arresting someone’s attention.

СРС: Library research. Design a computer game.

Практические цели: ознакомление с лексическим материалом по теме «Mass media», введение грамматической темы «Modal verbs», самостоятельная работа студентов.

What does the word “media” mea to you? How much TV do you watch? What kinds of TV programmer do you like?

The media play a central role in Britain’s daily life, informing and educating, questioning and challenging – and of course- entertaining. In recent years the availability of more radio frequencies, together with satellite, cable and microwave transmissions, has already made a greater number of local, national and international services possible. The transition from analogue to digital transmission technology is now expanding this capacity enormously. The Internet is providing, increasingly, an additional medium for information, entertainment and communication.

Television and radio Broadcasting in Britain has traditionally been based on the principle that it is a public service accountable to people. While retaining the essential public service element, it now also embraces the principles of competition and choice:

· The BBC (British Broadcasting Corporation), which broadcasts television and radio programmes

· The ITC (Independent Television Commission), which licenses and regulates commercial television services, including cable and satellite services

· The Radio Authority, which licenses and regulates commercial radio services, including cable and satellite.

The three bodies work to broad requirements and objectives defined and endorsed by Parliament, but are otherwise independent in their daily conduct of business.

Television viewing is by far Britain’s most popular leisure pastime: over 97 per cent of households have at least on TV set. British television productions are sold world- wide.

BBC The BBC provides two complementary national terrestrial television networks: BBC1 and BBC2, which transmit 24 hours a day. It also provides a range of digital channels, including BBC News 24 and BBC Choice. BBC Network Radio serves an audience of 29 each week, transmitting 24 hors a day on its five national networks. BBC has 39 local radio stations serving England and the Channel Islands, and regional and community radio services in Scotland, Wales and Northern Ireland. BBC World Service broadcasts by radio in English and 42 other languages world-wide. It has a global weekly audience of at least 140 million listeners. BBC Worldwide Television is responsible for the BBC`s commercial television activity. It is one of Europe’s largest exporters of television programmes. It also runs an advertiser – funded, 24 - hour international news and information channel: and an entertainment and drama channel broadcast to subscribers in continental Europe and Africa.

The BBC`s domestic services are financed predominantly from the sale of annual television licenses: there are no paid advertisements. BBC World Service radio is funded by a government grant, while BBC Worldwide Television is self – financing.

Independent Television The ITC licenses and regulates three commercial television services – Channel 3 and Channel 4 (in Wales the corresponding service is S4C), which complement each other, Channel 5 – all financed by advertising and sponsorship. Channel 3 programmes are supplied by 15 regionally based licensees and an additional licensee providing a national breakfast- time service. Licenses for Channel 3 and 5 are awarded for a ten – year period by competitive tender to the highest bidder who has passed a quality threshold.

Independent Radio Independent radio programme companies operate under license to the Radio Authority and are financed mainly by advertising revenue. There are three independent national services: Classic FM, broadcasting mainly classical music, Virgin 1215, playing broad-based rock music, and Talk Radio UK, speech-based service. About 200 independent local radio services are also in operation. Stations supply local news and information, sport, music, and other entertainment, education and costumer advice.

Teletext, Cable, and Satellite Services The BBC and independent television both operate a Teletext service, under which information is displayed as “pages” of text and graphics on receivers equipped with the necessary decoders.

Cable services are delivered through underground cables and are paid for subscription. Cable franchises have been granted covering areas comprising 83 per cent of all homes and nearly all urban areas in Britain. In mid-1999 there were about 12/1 million homes able to receive such services, and 3 million subscribing homes. Digital technology is being introduced which will support up to 500 television channels. Cable also has the capacity for computer-based interactive services, such as home-shopping and e-mail.

Many British- based satellite television channels have been set up to supply programmes to cable operators and viewers with satellite dishes. Some offer general entertainment, while others concentrate on specific areas of interest, such as sport, music, children` programmes and feature films. The largest satellite programmer is BSkyB (British Sky broadcasting) which, with around 7 million subscribers, dominates paid – for television in Britain. It launched its digital satellite service in 1998, carrying more than 140 channels.

The press National newspapers have an average total circulation of over 13 million on weekdays and about 14 million on Sundays, although the total readership is considerably greater. There are 10 national morning daily papers and 10 national Sundays- 5 “qualities”, 2 “mid-market” and 3 “populars”. There are about 1350 regional and local newspapers, and over 7000 periodical publications.

There is no state control or censorship of the newspaper and periodical press, which caters for a range of political views, interests and level of education. Where they express pronounced views and show obvious political learning in their editorial comments, these may derive from proprietorial and other non-party influences.

A non-statutory Press Complaints Commission deals with complaints by members of the public about the content and conduct of newspapers and magazines, and advises editors and journalists. In 1995, the Government rejected proposals for statutory regulation of the press and for legislation to give protection to privacy. Instead, it endorsed self-regulation under the Commission and recommended tougher measures to make self-regulation more effective.

Working practices throughout the newspaper industry have become more efficient with the widespread used of advanced computer-based technology. Publishers have been able to reduce production costs by using computer systems for editing and production processes.

Vocabulary:

Mass media – средства массовой информации

Communication - связь

Satellite television –спутниковое телевидение

Cable - кабель

Digital technology – цифровая технология

Broadcast - трансляция

Дата добавления: 2015-05-26