Elastic strategy

Budget- costs

Fixed market

Down- priced

Penetration demand

Ex.2. In each sentence has the share price gone up down or both. Compose 4-5 sentences of your own.

Ex.1. Discuss the expressions below.

in the black - profitable, making money

in the red - unprofitable, losing money

kickback - money paid illegally for favorable treatment

make ends meet - have enough money to pay your bills

pass the buck - put the duty or blame on someone else

put in your two cents - give your opinion

rake in the money - make a lot of money

1. Our company has been in the black since it was first started. 2.The company has been in the red for several months now and will soon have to go bankrupt. 3. The politician received several illegal kickbacks and had to resign from his job.

4. I have been having trouble with making ends meet because the rent for my apartment is too high. 5.The foreman is always passing the buck and will never take responsibility for anything that he does. 6. I stood up in the meeting and put in my two cents before I was asked to sit down. 7.We have been raking in the money at our restaurant and will soon be able to go on a long holiday.

1. Since the merger was announced the share price has gone crazy.

2. Following the news the share rice has gone through the floor.

3. We believe the share price has hit rock bottom.

4. The share price has been going up and down like a yo-yo.

5. A lot of investors have lost their nerve.

6. News of the takeover bid case caused a lot of investors to get cold feet.

7. Investors are queuing up to buy shares.

8. Shares in the new company have been changing hands for silly prices.

9. Those shares? You can't give them away.

10. The collapse of EnTek has had a knock-on effect on our share price.

11. After two years of bad news, the share price has finally rallied.

Ex. 3. Match the two halves.

Make expressions which are opposite in meaning: inelastic, variable, premium-, skimming, up-.

Find correct terms to complete each sentence.

1. Where sales are not affected much by price rises, this is …

2. Selling widely in a market for low profit per item is a ….

3. High quality, high-priced products are ….

4. A company accounts term meaning the cost of things like electricity, rent and other charges that do not increase with increases in production is ….

5. Low-priced goods, aiming for volume sales at the lower end of the consumer market are … goods.

Ex. 4. Match the two columns.

1. a buying spree

2. boom

3. cyclical

4. slumps

5. to drum up business

a. a period when an economy is doing bad

b. buying a lot in a short period

c. to try to get new customers

d. a period when an economy is doing well

e. repeating.

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