Equimarginal Principle and Consumer equilibrium

The effects of changes in income and prices

Income change (prices unchanged)	Price change (income unchanged)
Causes shifts of the budget line: – Right side if income became higher – Left side if income became lower	Causes turning of the budget line: – clockwise if the price of X-good decreased – counter-clockwise if the price increased

In order to maximize the utility derived from the two goods, the individual must allocate their budget to the “highest valued use.” This is accomplished by the use of marginal analysis. There are two steps to this process. First, the marginal utility of each unit of each good is considered. Second, the price of each good (or the relative prices) must be taken into account.

It is believed that as a person consumes more and more of a (homogeneous) good in a given period of time, that eventually the total utility (TU) derived from that good will increase at a decreasing rate; the point of diminishing marginal utility (MU) will be reached.

When there are two (or more) goods (with prices) and a budget, the individual will maximize TU by spending each additional dollar (euro, franc, pound or whatever monetary unit) on the good with the greatest marginal utility per unit of price MU_x/P_x.

This process may be referred to as the equimarginal principle. It is a useful tool and can be used to optimize (maximize or minimize) variables in marginal analysis. It will be used again to find the minimum cost per unit combination of inputs into a production process.

The rule for maximizing utility given a set of price and a budget is straightforward; if the marginal utility per dollar spent on good X is greater that the marginal utility per dollar spent of good Y, buy good X.

Utility is maximized when the marginal utility per dollar spent is the same for all goods. This can be expressed for as many goods as necessary. Since there is a budget constraint, if the marginal utility per dollar of one good is greater than the MU/$ of another and the budget is all spent, the individual should buy less of one to obtain more of the other. The equi-marginal principle can be expressed;

MU_x/P_x= MU_y/P_y=…= MU_n/P_n

Consumer equilibrium occurs where the budget line is tangent to the highest attainable indifference curve. At this unique point, MRS = slope (price ratio of Px/Py)

Дата добавления: 2014-01-11