Yamamoto

Elliptical constructions

Impersonal sentences

The Importance of Being Victor

Less Wrath, More Grapes

Three Men and a Vote

Dollars for Scholars

The Battle in Seattle

Structural compression, graphical means, phono-stylistic means, allusions, distorted phraseology

The reflection of the theme and message

Titles and subtitles

Advertising, etc.

Newspaper reporting

Public oratory

Substyles = the language of:

- oratory

- essays

- newspaper articles (feature, brief news items)

- notices and advertisements

- headlines (Galperin)

Compositional features

- text arrangement - precision, logic and expressive power, appeal to the reader

- logical segmentation into paragraphs (the most important information in the first paragraph)

- a wide use of quotations and direct speech

- headlines - devices to arrest attention:

The Guardian, Newsweek

Challenger for new Chancellor

Healthy, Wealthy but Is It Wise?

I’m on the train, frying my brain

“There is as yet no hard evidence of adverse health effects on the general public”, says Sir William Stewart, chairman of the National Radiological Protection Board. “But because of the current uncertainties we recommend a continued precautionary approach to the use of mobile-phone technologies.” To a scientist, that sounds a little like saying: although there is no evidence that the sky is going to fall in, you should hide under your desk anyway.

(from The Economist, 2009)

Lexical features

- carefully selected vocabulary

- newspaper cliches and set phrases

- emotionally coloured vocabulary

- a variety of topics terminological variety: scientific, sports, political, religious - abbreviations

- numerous proper names, names of enterprises and organizations

- international words, dates and figures

Syntactical features

- parallel constructions throughout the text

- emphatic constructions

- parenthetic clauses

- interrogative sentences

in headlines the use of:

infinitive complexes

Stylistic effect: the role of EM and SD

Fashion’s Poet of Black

PARIS – For the first time in recent fashion memory, black essential, existential black – is no longer the ultimate symbol of cool. Black has dominated designer dressing, just as it has clad the entire fashion profession, since, the wave of Japanese style swept over fashion in the early 1980s.

By now colour has burst into the autumn clothes. Bright hues and subtle patterns are challenging dark and monochrome – and nowhere more so than from the designers for whom black was once the only fashion creed.

Yohji Yamamoto has built a career on proving that black – aggressive, rebellious, sober, romantic or seductive – is beautiful. He, more than most designers, is the poet of black, the director of fashion’s film noir.

Дата добавления: 2014-01-11