Exercise 6. Translate the following into English

Exercise 5. Correct the sentences.

Exercise 4. Match the abbreviations with their definitions.

N B the same

i.e. compare

e.g. against

p.a. important note

q.v. that is

cf. regarding

v.s. this year

p.m. for example

v.v. for and on behalf of

re reference

vs. see above

h.a. after noon

id. With the terms reserved

pp for each year

ref. conversely

1) My name Victor.

2) I want that he called me.

3) Could you tell to him to call me?

4) - Hello. - I'm Vladimir Ivanov speaking.

5) I'm sorry. The line busy.

6) Can I help to you?

7) He not here at the moment.

8) Have I keep you waiting?

9) I'm sorry. He have a meeting.

10) I'll be at a minute.

Индивидуальные усилия; не достигают успеха; достичь цели; неспособные выполнить; относительно рано; первичный элемент; в своей первой попытке; отвечать потребностям; деятельность, которая поддерживает; сеть отношений; способствовать сотруд­ничеству; официальное признание; от своего имени; обладать вла­стью; выполнять обязанности; официально признан.

TEXT 9. ADVERTISING

Advertising is an integral part of any business. It is an important means of promoting the goods and introducing new ones in the markets available.

There are lots of specialized advertising agencies dealing with different sorts of advertisements. Big companies often have special advertising departments doing their business in a certain field.

There are four main types of advertisement: classified, commercial, direct mail and presentation.

Classified advertisements assort advertisements appearing in local and national, daily or weekly newspapers, magazines and journals, in posters, leaflets, brochures and display advertisements.

Commercial advertisements are advertisements on TV, radio or in cinemas, They are often called "commercials". It's a very effective way of promoting goods but the most expensive one.

Direct mail advertising is well known by everyone. There are seemingly never-ending streams of leaflets, brochures, cards and coupons sent to us by mail or handed to us in the streets. Many of them go straight into our wastepaper baskets but some catch our attention. Sales letters using modern technique can now be addressed directly to individuals by name and can even have their names in the body of the letter, it is a favorite ploy of advertisers.

Presentation is one of the direct forms of advertising the goods or the company. People who are invited to a presentation are usually offered some special discounts, are asked to take part in different lotteries. Sometimes free samples of the goods produced are given to people invited.

In accordance with their applications all advertisements can be divided into: product advertisement, clearance advertisement, image advertisement, job vacancies advertisement and explanatory advertisement.

Product advertisement is used to launch a new product or to promote well-known goods on the market available.

Clearance advertisement is an announcement of some clearance sales, range of discounts and favorable terms.

Image advertisement is used to form a lasting image of a product, of a company.

Job vacancies advertisement must state clearly what the job is and where to apply for it.

Explanatory advertisement is used to uphold some idea of doing something: sending money to charity funds for underprivileged children and homeless people, taking care of our environment and so on.

EXERCISES

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