Exercise 6. Complete the following advertisement with an appropriate linking word or phrase from the list below

Exercise 4. Answer the additional questions

Exercise 3. Answer the questions

Exercise 2. Translate into Еnglish

Exercise 1. Translate into Russian

Integral part; means of promoting the goods; market available; advertising agencies; advertising departments; to do one's business; classified advertisements; to appear in local newspapers; display advertisements; commercial advertisements; direct mail advertising; streams of leaflets; wastepaper baskets; to catch one's attention; modern technique; the body of the letter; plays of advertisers; to offer some special discounts; to take part in different lotteries; free samples of the goods; people invited; in accordance with; clearance advertisement; to launch a new product; to promote well-known products; range of discounts; to state clearly; a lasting image; to uphold some idea; charity funds; underprivileged children; environment.

Принимать участие в различных лотереях; начинать выпуск нового продукта; текст письма; приглашенные; мусорные корзины; появляться в местных газетах; благотворительные фонды; уловки рекламодателей; рек­ламные отделы; в соответствии с; бесплатные образцы товаров; окружа­ющая среда; четко указать; современная техника; привлекать чье-либо внимание; заниматься деловой активностью; неотъемлемая часть; продви­гать (на рынке) хорошо известные товары; обездоленные дети; надолго запоминающийся имидж; реклама по случаю дешевой распродажи това­ров; предлагать специальные скидки; рекламные щиты; рекламные агент­ства; поддерживать идею; реклама по почте; средство продвижения това­ров (на рынке); печатная реклама; коммерческая реклама; существующий рынок; потоки рекламных листков.

1.What is advertising?

2.What do big companies often do to advertise their business?

3.How many tapes of advertisement do you know?

4.What is a classified advertisement?

5.What does a commercial advertisement deal with?

6.What is the purpose of the direct mail advertising?

7.What is presentation?

8.Into how many groups can all advertisements be divided according to their applications?

9. Describe each group.

1. What does market research mean?

2. What is marketing?

3. What does the choice of media for advertising depend on?

Exercise 5.Complete this table with the missing nouns and verbs

Verb	Noun
demonstrate
publicise
exhibit
	launch
present
	celebration
	invitation
	request
compete
insure
Profit

that is to say, after that, to start with, then, obviously, however, then,

so, naturally, in other words, as well as, also, but, yet

ADVENTURE HOLIDAYS FOR MANAGERS

If you need a challenge, … our Adventure Holidays could be the answer. Our weekend programmes provide opportunities for developing leadership qualities within a tough … supportive group environment. …, we'll sharpen you up as an individual … making you into a top class learn player.

The weekend is spent at our training centre in the beautiful Lake District. … you'll want some comfort, … we've taken over a small castle, but … you'll have to get past the guards. We start on a Friday evening without dinner. … there is an orientation session. … it's down to business. You'll spend most of your weekend outside, working with others on a variety of intellectually and physically challenging activities. … there's a warm bed waiting for you after you've finished the course.

You can expect to return home on Sunday evening a changed person, … ready to face any new challenges.

…, we hope you'll … return for another Adventure Weekend at some future date. …, most of our graduates find that they don't need to.

For more information, contact Mike Barker on

0107-556-8967 (phone) or 0107-457-0553 (fax)

Дата добавления: 2014-10-22