Unit 4. Advertisement

Propose voluntary fulfilled enforceable legal

1. A contract is an exchange of promises … by law.

2. One party must … that an agreement be entered into by both parties.

3. Acceptance of the offer must be ….

4. The contract must be ….

5. A contract will not be … because both parties agree to end it.

6. Translate into English:

1. Проект контракту потрібно підготувати до кінця тижня.

2. Ми хотіли б обговорити умови майбутньої угоди.

3. Товар може бути замовлено по телефону або письмово.

4. Хто оплачує транспортні витрати?

5. Ми зацікавлені в найкоротших строках постачання.

6. Клієнт сплачує мито, а також витрати на транспорт та упаковку.

7. Угода вважається чинною з моменту її підписання.

1. Remember the words:

- advertisement (ad) - public announcement in the press, TV

- research - investigation, study

- source - place from which smth comes or is got

- datum (lat) (pl-data) - facts, information

- census - official counting of the population

- survey - examination, study

- advantage - benefit, profit

- disadvantage - unfavourable condition

- sample - example, model

2. Read and translate the text:

Advertising by definition is a public announcement or sale offer located in public area or medium expressed in print by other visual means or presented orally.

Before the advertising account managers can begin to plan an ad, much research must be done. Who will buy this product? Why do customers buy this product? Advertisers need to know how many people of a certain age or sex live in this city. How can advertisers find this information about people? They do research. Social and behavioral scientists do research also. They need to find information about people. There are many sources of data and there are many ways to collect data.

In this age of computerization, many databases are available. A database is a large amount of information stored in the computer. There are databases that include information about the stock market, business and many other fields. After the information is collected, it is loaded in the computer memory so that researches can use it.

Other large collection of information of data is the census. Periodically the population is counted. At the same time the government gathers information about the people. This information includes people’s living habits, their spending and saving habits, their educational plans and achievements and other things. This information can also be used by researches.

Another sources of data for social sciences is test scores. Each of the tests measures a different part of human experience.

Other ways to collect data are survey, interview, telephone survey. These techniques are very common. The researcher tries to measure the opinions of people on some subject.

3. Answer the questions:

1. What is the definition of an advertisement?

2. What do advertisers need to know?

3. What ways to collect data are there?

4. What is the census?

5. What information is gathered during the census?

4. Useful information:

The term advertising is closely connected with the definition marketing. Marketing is the term given to all the different activities intended to make and attract a profitable demand for a product. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and market research.

Here people mostly talk about the marketing mix or “ The Four Ps”, that consists of:

- choosing the right product (= what a company produces/ makes or offers);

- selling it at the right price (= what it costs to the buyer/ consumer);

- using the right kind of promotion (= the ways to make the product popular and well-known; this include advertising);

- making it available in the right place (= where you sell the product and how it reaches the consumer; also known as distribution)

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