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The role of advertising in our lives




F. Read the text and complete it with the words from the box. Make sure you know all these words.

attention promotion advertisement demand brand advertising goal affect competition promise

 

 

Advertising is everywhere. Every store, bus, train, billboard and business window has an __________________ (1) on it. They all serve one purpose, and that is to display a product or service by attracting your _____________ (2). We cannot spend a single moment without ads. Starting from local newspapers to TV, all contain some kind of advertisement. In this competitive market, cheap rates, good quality products and most importantly, very good promotion of the product, can lure customers to purchase the offer. Every company hires professionals to come up with some creative ads that would attract customers. A company generally spends 25 % of their income on ads. The main intention of ads is for the ______________ (3) of their products and for this reason companies hire executives who tries countless means to come up with an idea to catch the customer’s eye.

 

One of the most common strategies of _______________ (4) is to create ____________ (5) among customers. In this type of advertising, the advertiser usually promotes why the customer needs the product and how this product will enhance their daily lives. Second most common type of advertising is selective demand advertising, in which the companies promote why their ____________ (6) is far superior to the other similar ones in the market. Another very common advertising strategy of advertising is to make customers insecure so that they buy their products.

 

The latest trends are set through advertising. Advertising promotes new fashions; mainly they use models and celebrities hoping that the youth will like to follow that fashion. Sometimes, they also try to deceive customers by giving false promises. In this competitive market, companies often try to gain upper hand in the market. Sometimes, they try to tell the customers that by using their products they will be able to increase their skill. Some may be genuine products and may help a person but most of them come with a false ____________ (7). So, the customers have to be aware about what product they are buying.

 

In the recent times, many consumer forums have come into play. Their main __________ (8) is to listen to a customer’s grievances and take necessary action against the guilty. These forums bring justice to customers who feel that they have been cheated. So, to save their reputation, most companies nowadays do not try to mislead customers too much. The central idea behind the ads is the promotion of the product and to tell the customers that their product is superior to the products in the market. For these reasons, they hire celebrities. They try to lure their customers by celebrities that display sexuality, fantasy, comedy and creativity. So, advertising can be seen as a good practice. It creates healthy _____________ (9) in the market and pushes companies to invent advanced product at cheap rates.

 

Advertising has become a very integral part of our lives. We buy our day to day requirements like tooth paste, shaving cream, cereals, groceries, etc., depending on the impressions that the ads of certain products have created in our mind. Like it or not, advertisements do _____________ (10) us a great deal. The most simple and direct way of catching a prospective customer’s eye is by using a large display ad for your product. If the ad is well designed and attractive enough, your product is sure to be a hit.

 




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