Companies

Unit VII

Technical means of communication

Unit VI

Eating Out

Unit V

Business trip

Unit IV

Applying for a job

Unit III

Dealing with people

Unit II

Meeting people

Unit I

Unit XII.Business correspondence

Unit XI.Advertising

a jingle

a memorable slogan

a spot

airing

an eye-catching logo

badge

banners

commercials

competition

confirmation

consumption

emblem

emotional appeal

emotional appeal

hoardings

images

insignia

introducing services and products

label

launch

local advertisement

logo

Newspaper Advertising

packaging

pamphlets

promotion

publicity

purchasing

Radio Advertising

regulation

sign

sponsorship

symbol

Television Advertising

the benefits

the copy

the headline

the target audience

to arouse curiosity

to attract attention

to be well presented

to exaggerate

to grab the attention of the viewers

to increase sales turnover

to make an impact

to make the people aware of new products

to pay charges

to promise a benefit

to reach a large audience

to rope in some top celebrities to advertise products

to shoot ads

to target the potential buyer

total sales

anticipate (v)

appropriate

book (v)

claim (v/n)

compliance

complimentary

confidence

confirm (v)

congratulate (v)

credibility

current rates

deal with (v)

delivery

emphasize

enquiry

failure

favorable

immediately

impact

in advance

insurance

letter of credit

look forward (v)

order (v/n)

prompt

proof-read

proposal

quotation (bus.)

references

remittance

request (v/n)

respond (v/n)

retailer

salutation

sample

terms

urgent

Lesson 1.Early Business Contacts…………………………………………………………7

Lesson 2. Further contacts…………………………………………………………………11

Lesson 3. Telling a story…………………………………………………………………...12

Lesson 4. Describing a personality………………………………………………………...14

Lesson 5. Making, accepting and declining offers…………………………………………15

Lesson 1.Asking for something…………………………………………………………...17

Lesson 2.Consultunts. Making suggestions………………………………………………19

Lesson 3.Reacting to suggestions…………………………………………………………21

Lesson 4.Praise……………………………………………………………………………23

Lesson 5.Compromise…………………………………………………………………….24

Lesson 1. Careers………………………………………………………………………….26

Lesson 2. Winning an interview…………………………………………………………..29

Lesson 3. Your ideal job…………………………………………………………………..33

Lesson 4.Writing a CV and a Resume……………………………………………………35

Lesson 5.Team Project Work……………………………………………………………..40

Lesson 1. Travelling………………………………………………………………………40

Lesson 2. Business travel…………………………………………………………………44

Lesson 3. Buying a ticket…………………………………………………………………49

Lesson 4. Staying at the hotel……………………………………………………………..52

Lesson 5.Getting around the town………………………………………………………...57

Lesson 6 Getting a taxi……………………………………………………………………63

Lesson 1. Meals. Eating out………………………………………………………………..66

Lesson 2. Describing taste of food………………………………………………………....70

Lesson 3. The working lunch………………………………………………………………76

Lesson 4. Dining etiquette………………………………………………………………….82

Lesson 5. International cuisine……………………………………………………………..87

Lesson 1. Telephoning skills……………………………………………………………….91

Lesson 2. Making telephone calls………………………………………………………….96

Lesson 3. Telephone arrangements………………………………………………………….102

Lesson 4. Multilingual Internet……………………………………………………………...106

Lesson 5. E-mail………………………………………………………………………….....112

Lesson 1. Types of companies……………………………………………………………….118

Lesson 2. Business organization forms………………………………………………………122

Lesson 3. Company portfolio…………………………………………………………………126

Lesson 4. Competition of companies…………………………………………………………131

Lesson 5. Project-presentation………………………………………………………………..137

Дата добавления: 2014-12-27