Lesson 1 Colour and children

Unit IX Colour Psychology

Try to develop your creativity.

C) for children

B) at work

A) in everyday life

Give your advice how to improve creativity

Work in pairs and teach your partner how to develop creativity in accordance with the text.

For Children

Have all kinds of materials for creative play available – drawing and painting supplies, old clothes for dress-up, clay, blocks or other construction toys, etc.

Read to children, and encourage them to read. Take them to the library. Ask them questions about what they are reading.

Use different materials for old activities. For example, spray shaving cream on a window or table and let them finger paint in it. Let them use blankets, chairs and boxes to make forts. Encourage them to figure things out for themselves.

Be supportive of their ideas or creations – don't criticize or tell them how something "should" be.

a) Imagine that your friend looks out of the window and sees a flying tree. Give your explanations of this fact.

b) Think of a natural phenomenon you can associate yourself with. Give your reasons. You may use the following table:

e.g. If I were a natural phenomenon I would be snow, because like snow I can be very romantic and at the same time very energetic, impulsive and persistent.

If I were a natural phenome-non I would be	snow (снег) wind (ветер) tornado (торнадо) hurricane (ураган) rain (дождь) rainstorm (ливень) rainbow (радуга) thunderstorm (гроза) lightning (молния) fog (туман) sunrise (рассвет) sunset (закат)   sunshine (солнечный свет)   hoar-frost (иней) frost (мороз) dew (роса) spring (ручей)   moonshine (лунный свет)   earthquake (землетрясение)   volcano eruption (извержение вулкана)	because	I am	Kind (добрый)
hot-tempered (вспыльчивый)
Shy (стеснительный
Energetic (энергичный)
Quick (быстрый)
chatter-box (Болтливый)
Brave (смелый)
Calm (спокойный)
Faithful (верный)
Frank (честный)
Persistent (упорный,)
Resolute (решительный)
Lazy (ленивый)
Wise (мудрый)
Sluggish (медлительный)
cheerful
sleepyhead(соня)
I like	Walking (quickly/slowly)
Laughing
Talking
Constructing something
Making people happy
Helping people
Acting
Sleeping
Doing something (quickly/slowly)
Dreaming
Meeting people

1. Study the following words:

Palette[ ' pWlit] - палитра

Ally[ ' Wlai] - союзник

Undergo [@HndB ' gBL]– испытывать, переносить; подвергаться to ~ an operation – подвергнуться операции

Distinguish [di ' stiEgwiG] – различать, распознавать

innate [@i ' neit]– врожденный, природный

gender [ ' dFendB] - пол

hue [hjL:] - оттенок

2. Write the three forms of the following irregular verbs:

give, grow, become, give, choose, mean, sell, tell, can, have, arise, take, bring, make, hear, undergo.

3. Write the comparative and the superlative of the following adjectives:

bright, wide, little, radical, young, limited, late, close, dark, new, colourful, light.

4. Change the following word combinations using the Possessive case:

Reaction of adults, response of children, preferences of children, attention of teenagers, feelings of a new generation, interest of girls, preferences of boys.

5. Make sure that you know all the words in the box. Then read their definitions and match the words with the definitions:

Hue, palette, audience, ally, colour, mood, kid, innate

- State of mind or spirits;

- Effect produced by a ray of a particular wavelength;

- A child or a young person;

- Shade of a colour;

- A quality possessed from birth

- A person who gives help or support;

- A set of colours that a person use;

- Persons listening, watching, reading, buying;

6. Give the Russian equivalents to the following words and word combinations:

Limited palette, the bright site of childhood, colour language, to perceive, radical changes, academic research, the process of growing up, different hues of mood, trade mark, gender identification, bright colourful packaging, target audience, new generation, to emphasize certain features.

7. Read the following text and get ready to discuss it:

Colour is the bright site of childhood. Children adore colours and give a respond on them. However children's response differs from adults' reaction. If you are to communicate with children, colour should become your ally. But you need to use the colour language correctly. Children use limited palette, which becomes wider as they grow up.

Colour is the first characteristic, which children can distinguish. All of us have heard that children perceive only black and white colours (light and darkness). Young parents often paint nursery black-and-white, buy black-and-white toys and other stuff. But in the period from six weeks to two months the situation undergoes radical changes. First children start to distinguish red colour. Later they start to perceive other bright colours, and yellow among them.

Little children are attracted to bright colours. Numerous academic researches show that age children's preferences change. Many children under 10 call red (or pink) and yellow their favourite colours. But having grown above ten they start preferring blue. We consider it to be with the process of growing up and appearance of ability to perceive different hues of mood.

Colour preferences are closely connected with the gender. Numerous researches show that most little girls prefer pink, lavender or violet. Little boys like black and other dark colours more than girls. The question has arisen if those preferences are innate or acquired. Adults accustom little girls and boys to like certain colours choosing their clothes and toys. It's hard to give the exact answer but we are inclined to consider colour preferences to be innate. It's a difficult problem to be solved in future.

Do toys manufacturers know about it? Walk about toy department - you'll see that they are quite well aware of children's colour preferences and use the colour to attract children's attention and sell their products, as company working for adults, they use the same strategies – colour characteristics of the trade mark, emphasizing certain features with the help of colours.

Speaking about emphasizing certain characteristics by means of colours, gender identification is only one example. If you see some product in bright colourful packaging then the manufacturer wants to affect children and means them to be the target audience. Some parents think that manufacturers too cynically play on children's feelings. But remember, how many times colour has motivated children to take some positive action.

Colour is the great means to manipulate children and teenagers. This means is used differently and it brings different results. Not only sellers and manufacturers use children's interest towards colours. You also can use it to teach, motivate and inspire new generation.

8. Answer the following questions:

1. What colours do children perceive first?

2. What mistake do young parents do?

3. How do age children's preferences change?

4. What are the colour preferences closely connected with?

5. Are children’s colour preferences innate or acquired?

6. Do toys manufacturers know about children’s colour preferences?

7. Can colour motivate children to take some positive action?

8. What is the great means to manipulate children and teenagers?

9. Say whether the following statements are false or true:

1. Children adore colours and give a respond on them.

2. If you are to communicate with children colour can become your ally.

3. Children use a very wide palette.

4. Colour is the third characteristic, which children can distinguish.

5. Little children are attracted to dark colours.

6. Colour preferences are closely connected with the gender.

7. Little boys like white and light colours

8. Children accustom themselves to like certain colours choosing their clothes and toys.

9. Toys manufacturers don’t know about children’s colour preferences.

10.Packing their products into bright colourful paper the manufacturer wants to affect children.

11. Colour is the great means to manipulate children and teenagers.

10. Finish the following sentences in accordance with the text:

1. Children's response to colours …

2. If you are to communicate with children …

3. Little children use limited palette …

4. It is known that children perceive …

5. Numerous academic researches show …

6. Adults accustom little girls and boys to like …

7. Toys manufacturers are quite well aware of …

8. If you see some product in bright colourful packaging…

9. Colour is the great means to …

11. Work in pairs and prove that:

a) age children's colour preferences change;

b) manufactures know about the children’s colour preferences and use their knowledge to make children buy this or that product;

c) colour is the great means to manipulate children and teenagers.

12. Imagine that you are a scientist that studies colour psychology. Speak about the role of colours in children’s life and development.

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