Talk No 1 (332 words)

MARY KAY ASH AND WALT DISNEY

Translate the following sentences from Russian into English.

1. Успех "Майкрософт" состоит в непоколебимой убежденности Гейтса в своих собственных идеях.

2. Гейтс разработал версию языка программирования BASIC для первого микрокомпьютера.

3. У Гейтса были самые важные инструменты, необхо­димые для разработки программного обеспечения: мозги и компьютеры.

4. У Гейтса было все необходимое для компьютерной промышленности: продукт, опыт программирова­ния и предвидение еще больших возможностей.

5. Гейтс пожертвовал гонорар, полученный за обе кни­ги, общественным организациям.

Unit 2. LISTENING

5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.

1. corporate culture

2. full-time

3. launch a company

4. positive reinforcement

5. vertically integrated corporation

6. a single mother

7. self-esteem

8. direct-sales company

9. blind date

10. tenacity

11. corporate structure

12. small-business operator

13. radio personality

14. a record-break­ing year

the feeling that you are some­one who deserves to be liked, respected, and admired a company which sells its pro­ducts directly to retailers the attitudes and beliefs about something that are shared in a particular corporation a person who works for a little company with low turnover and few employees a combination of companies involved in different steps of the same production process a year when highest achieve ments and best results have been achieved

to start a new business, especially one that involves some risk a system of incentives encouraging people to work harder or start new activities

i. a mother who looks after her children on her own, without a husband

j. an arranged meeting between a man and woman who have not met each other before

k. working all the normal work­ing time (i.e. about seven hours a day, five days a week)

1. someone who works for a broadcasting company

m. determination to do something and unwillingness to stop try­ing even when the situation becomes difficult

n. the structure of a corporation

A TV narrator is presenting one of the most successful and popular women of her time, Mary Kay Ash.

Today I am going to tell you about a woman who built the first female corporate culture and who became one of the most successful entrepreneurs in cosmetic business. I am sure you have guessed right, it's Mary Kay Ash.

In 1963, when she was forty-five and when most American women did not hold full-time jobs, Mary Kay launched a direct-sales cosmetics company run by women. From modest origins in a Dallas storefront, Mary Kay Cosmetics grew into a vertically integrated corporation with annual sales of over $950 million. In 1976 it became the first company chaired by a woman to be listed on the New York Stock Exchange.

Mary Kay was born in 1918 in Hot Wells, Texas. At seven­teen she married Ben Rogers, a local musician and radio per­sonality. The young couple had three children within seven years. Mary Kay found a job with a direct-sales company because it was a good-paying job with flexible hours. When her husband divorced her in 1945 she had to raise her children as a single mother.

In 1963, she decided to form her own direct-sales cosmet­ics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women.

In 1966, she decided to rebuild her personal life. She mar­ried Mel Ash, a businessman whom she had met on a blind date.

In 1972, with several thousand employees and $18 million in sales Mary Kay Cosmetics was one of the nation's largest private employers of women.

Her success is based upon sound business practices com­bined with tenacity and original thinking - about the market place, about corporate structure, and about women themselves.

In 1994, the company celebrated another record-breaking year, one in which sales totaled $850 million. Her company's structure inspired hundreds of thousands of saleswomen to become small-business operators. She encouraged their self-esteem and confi­dence through constant positive reinforcement and material rewards. In one of her books Mary Kay wrote "I believe in the per­sonal touch, because it makes every human feel appreciated."

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