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Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type
Useful Language
a) similarity 1. Like advertising promotion has the same objective: namely to persuade the consumer to buy. 2. The objective of advertising is just the same as that (promotion, namely to persuade the consumer to buy. 3. As in advertising the objective of promotion is to persuade the consumer to buy. 4. A corporation is a business organization that is treated by law as if it were an individual person. 5. A corporation is a business organization that is treated by law as though it were an individual person.
b) preference 1. 1 would prefer to fail with honour rather than win by cheating. 2. 1 would rather fail with honour than win by cheating. 3.1 prefer to fail with honour rather than win by cheating. 4. Rather than win by cheating I prefer to fail with honour. 5. Most people prefer trains to buses,____________ 6. Most people prefer travelling by train to travelling by bus. 7. Most people prefer travelling by train rather than travelling by bus.
c) condition 1. If the price for the air ticket is too high the travellers will use automobiles, trains, or buses. 2: In case the price for the air ticket is too high the travellers will use automobiles, trains, or buses. 3. The travellers will use automobiles, trains, or buses as long as the price for the air ticket is too high.
d) comparison 1. Success is as ice cold and lonely as the North Pole. 2. Job satisfaction is more important than high salary. 3. High salary is less important than job satisfaction. 1.Most of the successful people are the ones who do less talking than listening. More _____________________________________________________________________ 2. Automobile firms prefer to advertise in magazines ratherthan in newspapers or on the radio. would rather _____________________________________________________________________
3. Rockefeller created order from chaos in the oil industry, Bill Gates did the same in computer technology. Just as _____________________________________________________________________
4. The doing is usually more important than the outcome. Less _____________________________________________________________________
5. To guarantee success, act as if it were impossible to fail. as though _____________________________________________________________________
6. Most government monopolies prefer to provide goods or services that enhance the general welfare rather than seek profits. would rather
_____________________________________________________________________
7. In case you love what you are doing, you will be successful. If _____________________________________________________________________
8. The marketing concept is practiced more in large companies than in small companies. Less _____________________________________________________________________
9. Just like Rockefeller Bill Gates found ways to force the rest of the industry to follow his lead. just the same as _____________________________________________________________________
10. Rather than require money for a purchase, businesses prefer to allow customers to buy on credit. would prefer _____________________________________________________________________
11. If you want success, start thinking of yourself as a success. in case _____________________________________________________________________
12. If you can run one business well, you can run any business well. as long as _____________________________________________________________________
17 Read what famous people said about the essence of success. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box. 1. Success is going from failure to failure without loss of enthusiasm. Winston Churchill (1874-1965), British statesman, Prime Minister 2. The most important single ingredient in the fo of success is knowing how to get along with people. Theodore Roosevelt (1858-1919), Twenty-sixth President of the USA 3. Success is a journey, not a destination. The doing is usually more important than the outcome. Arthur Ashe 4. Character is more important than intelligence for success. Gilberte Beaux 5. My definition of success is control. Kenneth Branagh 18 Read what famous people said about the key to success. Discuss the extent to which you agree or disagree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box. 1. Action is the foundational key to all success. Anthony Robbins (I960-), American author, speaker 2. Sweat plus sacrifice equals success. Charles O. Finley
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