Useful vocabulary

Read the letters, translate and discuss them

Useful phrases

Replying to letters of enquiry

1. First of all mention the name of the customer you are dealing with, the date of his letter and thank him.

2. Let the customer know about the products available.

3. Encourage your prospective customer to do business with you.

4. Mention the selling points of your product.

5. Suggest any alternatives if possible.

- Thank you for your letter of … regarding / concerning / in connection with …
- I refer to your enquiry about / relating to …
- we appreciate your interest in...

- delighted to receive …

- in response to your letter of...

- we are reviewing your inquiry...

- we have thoroughly considered your letter...

- here is the information that you requested...

- I have received your letter of … requesting information about...

- I highly recommend … as / due to the fact that …
- … would probably be more suitable because …

- I hope that this information will help you to make decisions on your order.

- I look forward to receiving your confirmation of …

1.3. Answer the following questions:

1. How will you open a reply to an enquiry?

2. What is the next step after opening?

3. Why is it advisable to mention selling points of your product?

4. How will you close a reply to an enquiry?

F & W Plc

88 Aksakova street Ufa 450022 Russia

tel [phone]; fax [phone]

SV/ZF

8 May 2010

Mr John Smith

Sales Manager

M & W Plc

8 The Strand

London T32

Dear Mr. Smith

I am writing to thank you for your letter of 8 April. Not long ago we purchased from you leather furniture.

As the latest model was so popular with our customers, we would like to know if it is still available. If so would you kindly advise us of your terms of payment and any discounts available.

Would you please also send us a copy of your leather furniture catalogue in the same price range.

Yours sincerely,

Market Manager.

1.5. Reply for the previous letter:

F & W Plc

Dear Elvira Pan

We thank you for your enquiry of 15 May for our leather furniture and enclose our detailed quotation.

We have a good selection of patterns and sent them to you today by parcel post. The model you have required for is still in production. We have also some new models which have new features at an extremely competitive price.

In, addition we give discount of 15% on purchases not less than 6 of the same model.

We are looking forward to doing business with you in the near future.

Yours sincerely

John Smith

Manager

to compose a letter написать письмо

contents содержание

abbreviation сокращение

recipient получатель

to insert вкладывать

selling points (of the goods) преимущества

to be popular with customers пользоваться спросом у покупателей

advertisement объявление

sample образец

(to send) by separate post отдельной почтой

fine quality хорошее качество

reasonable prices приемлемые цены

to stipulate огаваривать

price – list прейскурант

to be available иметь в наличии

to be popular with customers пользоваться спросом у покупателей

to quote prices and conditions назначить цены и условия

to purchase покупать

trade discount торговая скидка

to handle an order выполнить заказ

there are prospects of good sale существуют перспективы хороших продаж

to sign on behalf of подписываться от имени

range/assortment ассортимент

detailed quotation подробное предложение

to look forward to sth/ doing sth с нетерпением ждать чего-либо

buoyant market оживленная торговля

consumer survey опрос потребителей

market trends направление на рынке

radio advert реклама на радио

TV advert реклама по ТВ

sales and marketing person служащий отдела сбыта и маркетинга

sales executive менеджер по сбыту

to dominate a market преобладать на рынке

to find a gap in the market найти нишу на рынке

according to safety standards согласно нормам безопасности

cost price себестоимость

customer services отдел по работе с клиентами

exhibition выставка

finished goods готовые изделия

inclusive of tax включая налог

income tax подоходный налог

mail-order selling продажа по почтовым заказам

manufacturing fault дефект при изготовлении

mass-produced product продукт массового производства

out of stock не имеющийся в наличии, в продаже

stock shortage дефицит в запасе товаров

to be well-stocked иметь достаточный запас

to buy out a business выкупить компанию

to reach trade agreements заключить договоры о торговле

to sell at a loss продать с убытком

to sell at a profit продать выгодно

to sell retail продать в розницу

to sell wholesale продать оптом

Дата добавления: 2015-01-03