While reading

BEFORE READING

1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):

a.	Google will soon launch its own online encyclopedia.	T / F
b.	Google wants experts and ordinary people to submit articles.	T / F
c.	Contributors will still earn more money by writing for Wikipedia.	T / F
d.	Google’s new service will be fully operational within months.	T / F
e.	Knol is an ancient English alphabet used 3000 years ago.	T / F
f.	Google’s new product will cover everything except entertainment.	T / F
g.	People will not be able to edit articles submitted on Knol.	T / F
h.	Wikipedia’s founder said Knol will be a top quality reference source.	T / F

2. SYNONYM MATCH: Match the following synonyms from the article:

1.	unveiled	a.	working together
	authoritative	b.	shift
3.	departure	c.	widely
4.	operational	d.	equals
5.	universally	e.	ideas
6.	represents	f.	factual
7.	concepts	g.	competition
8.	collaboration	h.	revealed
9.	rivalry	i.	questioned
10.	doubted	j.	usable

3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one combination is possible):

1.	a new service that is set	a.	article
	Knol aims to knock Wikipedia	b.	among contributors
3.	write an authoritative	c.	each other’s work
4.	take a share	d.	off of its perch
5.	organize the world’s information and	e.	balance
6.	The name ‘Knol’ comes from the	f.	make it universally useful
7.	the lack of collaboration between	g.	of the profits
8.	encourage an element of rivalry	h.	authors
9.	people will not be able to edit	i.	to rival Wikipedia
10.	Knol articles would lack	j.	word ‘knowledge’

GAP FILL: Put the words into the gaps in the text.

Google has ________ a new service that is set to rival Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to ________ Wikipedia off of its perch as the web’s largest reference source. A Google spokesperson said the new project will get authors, ________ and ordinary people “who know a particular subject to write an authoritative article about it”. The added ________ for contributors is that Knol’s writers will be able to put adverts on their work and take a ________ of the profits. This is a departure from Wikipedia, which relies on voluntary contributions. Knol is currently in a ________ phase but sources say it should be fully operational ________ months. It seems to be another step towards Google’s mission “to organize the world’s information and make it universally useful and ________”.		share knock accessible bonus unveiled test within experts
The name ‘Knol’ ________ from the word ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is ________ to be the first thing someone who searches for this topic for the first time will want to read…The goal is for ‘knols’ to ________ all topics, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the ________ of collaboration between authors. Knol hopes to encourage an element of ________ among contributors. Authors will know there is a link between the quality of their writing and how much revenue their work might ________. Another difference is that on Knol, people will not be able to edit each other’s work. Wikipedia’s founder Jimmy Wales ________ whether Knol would be able to generate enough “quality content” and suggested that Knol articles would lack ________.		cover rivalry balance meant doubted lack comes generate

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