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Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class
POST-LISTENING Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below. Exercise 5 Act as an interpreter. Exercise 4
a) the system of advertising used at Harper & Grant Ltd.; b) John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;
c) the work of an advertising manager entails; d) Mr. Windsmore’s views on advertising; e) Joanna Harvey’s skills in advertising. 2. Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman? 3. Suppose you are Peter Whiles. What makes you think that your firm is looking up? 4. Render the situation as if you were Joanna Harvey. 5. Act out a conversation between a) John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations b) Peter Wiles and John Martin after the appointment of a new advertising manager.
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