Тема 39. Маркетинг

1)Закончите предложение. The four controllable factors in marketing are.

the consumers opinions and interests, hobbies, favourite sports

introduction, growth, maturity and decline

+price, product, place and promotion

2)Закончите предложение. Industrial goods are.

+products bought by corporations or institutions

products bought by individual consumers

products bought by households

3)Закончите предложение. Demand analysis is.

+determining the needs of prospective customers

developing techniques / methods for marketing research

part of market segmentation

4)Закончите предложение. The stages of the product life cycle are.

product, price, place and promotion

introduction, production, growth and promotion

+introduction, growth, maturity and decline

5)Закончите предложение. "Distribution" means.

+the movement of goods and services from producers to consumers

determining the needs of prospective customers

the satisfaction of customer needs and profitability

6)Закончите предложение: An important role of marketing is.

to manufacture something and make another person want it

+to find out what the needs of customers are and to undertake necessary actions

to satisfy those needs

to be constantly engaged in product development

7)Закончите предложение. The ultimate objective of a business corporation is.

to negotiate the sale and purchase

to supply goods reliably

+to generate profits

8)Закончите предложение. In marketing it is customary to organize different

marketing sectors into broad groups:

product, price, place and promotion

+consumer goods, industrial goods and services

soft drinks, detergents, pharmaceuticals, electric appliances

9)Закончите предложение: The product must always perform the function for

which it is intended and.

+meet quality standards

cover costs

supply reliably

10)Закончите предложение. Promotion includes.......

product planning, marketing research, pricing

transporting, storing and selling goods

+advertising, direct mail, customer service, special events

11)Подберите синоним к слову: rival

+competitor

supplier

marketer

12)Подберите синоним к слову: rapid

good

+fast

quite

13)Подберите синоним к слову: wide range

+multiple choice

supplies

overheads

14)Подберите синоним к слову: items

stages

levels

+commodities

15)Подберите синоним к слову: advantage

+benefit

drawback

feature

16)Подберите синоним к слову: to be engaged in

to diversify

to choose

+to be involved in

17)Подберите синоним к слову: complex

easy

+complicated

main

18)Подберите синоним к слову: delivery

+supply

development

sale

19)Подберите синоним к слову: to promote

to choose

to move

+to facilitate

20)Подберите синоним к слову: prospective (customer)

+potential

constant

necessary

21)Подберите синоним к слову: current

+present

previous

modern

22)Подберите синоним к слову: diversity

demand

+variety

delivery

23)Подберите синоним к слову: to determine (the price)

+to set

to deliver

to cost

24)Подберите синоним к слову: method

supply

+technique

analyses

25)Вставьте пропущенный предлог: In order to win the market the company

should be constantly engaged … product development

+in

at

on

26)Вставьте пропущенный предлог: If you want to succeed you should be

guided … four controllable factors

from

+by

for

27)Вставьте пропущенный предлог: Up-market goods are usually sold … a very

high price

in

on

+at

28)Вставьте пропущенный предлог: Prices … industrial goods are usually decided

by large companies

at

+for

in

29)Вставьте пропущенный предлог: The length of the product life cycle depends

on the extent … which the product is an innovation or a modification

+to

in

at

30)Вставьте пропущенный предлог: To be successful the newcomer must have

a compelling offer to make the customer switch … his product

for

on

+to

Дата добавления: 2015-03-29