To 2020 and beyond

Выразите свое отношение к перспективам развития пищевой индустрии.

Расскажите о пище лечебного назначения.

Расскажите о появляющихся тенденциях развития.

Перечислите основные факторы, влияющие на дальнейшее развитие пищевой промышленности.

Приведите в соответствие слова левой и правой колонки.

1. to assure 2. to increase 3. to enhance 4. to deliver 5. to result in 6. to include 7. to provide 8. to conduct 9. to achieve 10. to define

1. strategies 2. nutraceuticals 3. potential benefits 4. nutrient levels 5. advantages 6. efforts 7. health benefits 8. food safety 9. transgenic crop trials 10. functional foods

2. Используя текст A₇, закончите данные предложения.

1. The food industry will have to increase efforts to …. 2. Big opportunities for the future revolve around offering foods with …. 3. Interest in diet and health has resulted in …. 4. Since 1986, more than 25.000 …. 5. With increased interest in functional foods many possibilities for ….

3. Ответьте на следующие вопросы:

1. What does food safety assurance mean? 2. What is the role of the government agencies? 3 What do big opportunities for the future revolve around? 4. What has interest in diet and health resulted in? 5. What foods are called functional? 6. What are the prospects in the field of biotechnology?

4. Расскажите по-английски:

а) о продуктах функционального назначения;

б) о развитии пищевой промышленности в 21-м веке.

5. Прочитайте текст B₇ без словаря и составьте его план на русском языке.

8. Объясните, что автор подразумевает под тенденциями «повторения».

Text B ₇ FOOD INDUSTRY FORECAST: CONSUMER TRENDS

Notes

1. preference – предпочтение

2. convenience – удобство, пригодность

3. to recycle – повторять цикл развития; рециркулировать

Although food marketplace is undergoing dramatic changes, the same types of products that were with us 20 years ago are still here today. In reality, fundamental shifts in consumer lifestyle and attitudes are slow to influence eating and food purchasing behaviours.

This is not to say that there won’t be dramatic changes in food offerings between now and the year 2020. There will be. Significant shifts in demographics, psychographics, and consumer food preferences¹ – taste, price, nutrition, convenience², health and technological innovation – will continue to drive the food business.

Emerging trends are truly new items, such as phytochemicals and ethnic-fusion (слияние) foods. Only recently has science been able to confirm and identify important phytochemical compounds. Likewise, with continued ethnic mixing and interest in foreign foods, hybrid cousines and dishes unlike anything we have ever tasted before are appearing on menus every day. By 2020, years of ethnic mixing will have created a tremendous demand for more flavourful and unique foods.

Recycled³ trends are usually based on things considered “fringe” (зд. вне поля зрения) 20 years ago. Just think back. Twenty years ago, the health food movement was just beginning. Whole grains, sprouts (ростки), yougurt, and herbs (зелень, кулинарные травы) were coming into popularity. Weight-loss centers and protein diets were coming into being. Today natural and organic foods are widely in sales. Between now and 2020 the natural organic trends will enjoy enormous popularity. The days of artificial ingredients will be gone; the emphasis will be on natural alternatives.

There is no doubt, that health will remain a topical problem. Twenty years from now, marketing products for disease prevention and treatment will be common place. At the same time, however, science will continue to find the health-promoting and curative (лечебный, целебный) powers of food components and natural substances. Clearly, fresh fruits, vegetables, and grains and their inherent nutrients and phytochemical components will continue to lead as consumers main strategy for approaching health through food. At the same time, the functional foods market will mature offering foods and beverages not only for improved life-style and performance, but for those with risk factors for the major diseases and those affected with chronic conditions.

By 2020, consumers will welcome the role of technology in extending product shelf life and controlling foodborne hazardous (опасный) microorganisms. The importance of microbial technology will steadily increase.

In the year 2020 manufacturers and marketers should focus on emerging trends in the food, health, and supplement industries. Don’t be surprised if some of opportunities are old trends recycled with a new twist (поворот). For in a way, “the more things change, the more they stay the same”.

Письменно переведите текст С₇ на русский язык.

TEXT C ₇ FOODS FOR THE NOT–SO–HEALTHY

During the past two decades, marketing “ healthy” foods ¹⁾ to people has met with unprecedented success. Such “healthy foods” include the non–fat, fat–free, low–calorie, and low–cholesterol categories and others.

During last years, consumers began seeking a more proactive strategy for “improving health through foods”. This strategy involved switching from avoiding unhealthy food ingredients and balancing one’s diet to “positive eating” or seeking out foods and ingredients that offer a demonstrated health benefit. Today, 95 % of all consumers agree that certain foods have health benefits that go beyond basic nutrition and may reduce the risk of disease or other health concerns. Slightly more than half of all consumers believe that foods can replace the use of drugs. Not surprisingly, people are beginning to choose foods and supplements allowing them to meet their individual health goals. Above all, they prefer natural products. Over the next five years, purchase and use of natural fresh products are expected to increase at a rate of 10 – 13 % per year, dietary supplements 8 – 10 %, herbs and botanicals 12 – 18 %, and natural personal care products 10 – 12 %.

¹⁾ healthy food – экологически чистая (здоровая) пища

ГРАММАТИЧЕСКИЙ МАТЕРИАЛ

Примечание: Теоретический материал по теме «Неличные формы глагола» представлен в Методических указаниях, предназначенных для 3–его семестра обучения.

Раздел 4. ИНФИНИТИВ И ИНФИНИТИВНЫЕ ОБОРОТЫ

Дата добавления: 2015-03-29