Technologies|technicology| of manipulation 1 страница

The important question of the modern Ukrainian policy|politics| is|appear| political consciousness formation by means of | MASS-MEDIA|media|. Very often politicians, journalists|minder|, experts, specialist and even ordinary |after all||just| citizens, interested in a policy,|politics| are use the term "manipulation consciousness" or "political manipulation" etc.

Quite often one understands in the concept|notion| of manipulation consciously or unconsciously in a wrong sense. In detail we will consider the elements of elector’s manipulations consciousness on concrete examples during the presidential electoral|selective| races in 2004.

What is "manipulation consciousness during hustings"? Shortly, it is the system of ideological and spiritually-psychological influence facilities on electors’ consciousness |voter|, on conditions of the real|this| aims and ideas concealment |thought|, on purpose to get certain|definite| political force support |strenth|, which both will impel a person to give|return| the vote for a necessary candidate or party and also will make compel it|her| to want|wish| that to do. Deception, being one of major methods in all of manipulation technology|technicology|, in itself can not create manipulation influence. Untruthful information, influencing the man’s conduct, does not touch his|its| spirit, his|its| intentions|intendment| and options at all.

Docenko gave|giveth| it a suitable|appropriate| determination|definition|: "Someone asks us the way to Minsk, and|but| we show him the way to Pinsk by mistake. It is only deception. Manipulation will take a place in case if the man was other, going to Minsk, and|but| we did so that he wanted to go to Pinsk".

During hustings manipulation consciousness becomes more important and is applied practically. Elections 2004 can be as a perfect example. Victor Yushchenko the candidate on the post|fast| of president, declared|jile|: «If honestly, I do not envy a government. In fact today, in order to position oneself as a decent|considerable| man, they say: «I have no attitude toward a government». It is important|influentially| for me, the fight|wrestling| to be honest, public and professional|. The biggest threat gaints it there is a dishonest policy|politics|, falsification|fraud|, manipulations, MASS-MEDIA control |media|, dependent courts|court|»[11,p.26]

Electoral|selective| campaign of 2004 has a lot of features and, indisputably, is|appear| interesting in the context of manipulations consciousness consideration. Even because two basic|main| candidates had possibilities|potentialitie| and sufficient|suffite| resources for manipulation operations realization. If during the previous hustings in Ukraine the mass consciousness manipulation were carried out by the power, due to mass communication facilities, access to which was limited for opposition representatives |by|.

It is possible to talk that during these elections|, that manipulation technologies|technicology| were applied by presidential race candidates-leaders commands|order|. It should pay attention to the elements which concerred |concern| | negative|subzero| attitude formation toward a competitor, that had a great|longrange| influence on the electors|voter|, than formation of own candidate’s positive|staid| image. Plenty of electors|voter|, if not majority, voted not for, but against a certain|definite| candidate, especially in the second|second-| round|turn| and its re-election|its| |.

We will consider basic effective principles and manipulation consciousness methods during the hustings 2004. We will also pay attentions such principle, as «to add odiousness». It is not necessarly|of course| to find out or to think up about a competitor something negative|subzero|. During elections a competitor is tripped by himself. Successfully this principle was applied by |use| Yushchenko’s staff, in particular the scandal about Yanukovych’s previous convictions, the event in Ivano-Francovsk with Yanukovych’s falling from an egg blow|kick|, spellings errors of the imperious|masterful| candidate, the replacement of words|wd| after a phrase "because" on the big-boards|. The Yanukovych’s staff used the episode of brawl near the Central Electoral Comitee with Yushchenko’s participation and his|its| comrades-in-armses.

As a closely-related method political technologists consider “well -meant action having opposite effect” (so called “bear’s favour”). That is a competitor’s provocative support by social groups which will provoke the electorate most part tearing away.

Yanukovych’s command|order| used|use|, in particular, a publicity roller|godet| about Yushchenko’s support by the organization OUN with Kozak, at the head, who speech jointly with Yushchenko will forbid the use of Russian, and the march along on Kreschatik of members UNA with Kovalenko at the head, allegedly to support Yushchenko under fascist symbols and scansion: "Yushchenko!".

The principle is " neglect of transference|overrunning| ". A competitor “ is caught|caugt|", when in one or another form|shape|, shows|display| neglect to|by| the electors|voter| (at on unresponsible meeting|occurring|, with a small audience|auditory|, in a not good-looking casual|accidental| episode). Besides the | neglect is carried|transfer| either at the time, when the previous competitor’s speech is being televised|, or for a smaller |lesser| audience|auditory| to a large|big| one (telecast|). Falseinformation is not here, but tendentiousness is absolute|unc|. A classic example of the use|utillizing| of this methods is a multiple show|demonstration| on the " channel 5|lade|" of the words|wd| of Yanukovych at the meeting of Party of Regions about "goats interesting with our lives". The manipulation fundamental mechanism |manipulatory| is a |appear| suggesting, that is an attempt to convice other in concrete judgements without presenting real facts |senza|, and it is unimportant, whether these facts are available or not.

Label-sticking. First of all due to MASS-MEDIA|media| (“channels 5” and “Era ” are among |by| the all- Ukrainian | TV channels which supported|underprop| Victor Yushchenko, others, mainly, were an instrument in the hands|arm| of Victor Yanukovych’s command|order|), they remains | for a long time, become ordinary|usual|, everyday words|wd|, sometimes|at times| substituting other, less aggressive concepts|notion|. It was applied by |use| both staffs at a certain|definite| expect enough|pretty| effectively.

Information of repetition. The MASS-MEDIA|media| used repetitions in the news reports|communication|, where in every next issue the most meaningful information repeated itself without|senza| any ammendments or changes|variating|. That was named|call| rough "copies" which was inculcated|introduct| by Administration of the president. A rough copy is the name of |call| a document|paper| without|senza| a signature, which is sent by e|-mail|surface-mail| to the leaders of some MASS-MEDIA|media|, mainly, TV channels, the owners|manager| of which are the businessmen depended on the President|. This document|paper| contains|maintain| the list of events|timeevent|, that | took place in Ukraine or abroad, but are connected with Ukraine. There is a |by| comment to every event|timeevent| and|but| more precisely, guidance to|by| the actions|act|,of some enigmatic analysts, taking into account the tone of recommendations, close to the|by| surroundings|environment| of the head of President’s administration [1,p.6]. The echnique of variant of "repetition" is also |appear| the frequent|narrow-meshed| use of slogans and keywords.

Assertion|statement|. The feature of this methods is MASS-MEDIA|media| preference to dispute by bare |controversion| assertion|statement| in support of their thesis, limiting the opinions pluralism and submitting only one. It concerned |concern| news and analytical programs practically on all of TV channels.

Derision. High efficiency of derision method is connected with its |its| influence on the sphere of the poorly realized psychical phenomena|phenomen|, that reduces effectiveness of person’s psychological defence|protection|. The example of devision efficiency in the previous presidential hustings in Ukraine is|appear| eloquent. Yushchenko’s command|order|, mainly with the help of the Internet, successfully used|use| the episode with Yanukovych’s falling from an egg blow|kick| by during his|its| visit to Ivano-Francovsk. The complete|whole-note| series|sere| of cartoons | and plenty of anecdotes were thought up and placed in the Internet on this theme|object-matter|, and also ” in honour" of the error|mistake| in writing|spelling| the autobiography by Yanukovich, the 15-serial comic|comedy| serial " The operation "Proffesor" was released. This film|movie| was in large|big| demand among internetusers and promoted imperious|masterful| candidate’s “unserious” image creation.

Public opinion of manipulation|manipulatory| questioning. It means to convise the citizens in the support of desirable political position by most society with the help of references to public opinion false questioning. The use|utillizing| examples of this method can be observed in the actions|act| of both staff, in particular in case during the so-called|so called| exit-poll|. Their results differentiated cardinally between themselves depending on the "favour" of sociological service to|by| one or another candidate.

And another example of consciousness manipulation was a short telecast of Korchinskiy and Dzhangirov on the channel|lade| "1+1" – "About that".

All the issues of this program were devoted to criticism and painting the opposition exceptionally|only| in dark colours |subze. It was done in such a way that during|for| the program of the names of Yushchenko and Timoshenko used many times with a negative|subzero| background, and|but| sometimes|at times| with absurd prosecutions|accusation|. It was done on purpose that after watching this program, the audience remembered, that Yushchenko was "bad", but in fact it was difficult for the viewer even after the program finishing to give information which had been stated in the program and could confirm it. It is considered that in 30 minutes|mn| an audience|auditory| remembers 60% of contents only. At the end of|at close of| day, only 40% remains in memory, and|but| at the end of|at close of| week - 10%. As a result the problem disappears itself during|for| 10 days, if, certainly|of course|, it|her| will not "tepefy" by new|firsttime| "facts" or periodic repetition. If to repeat a report|communication| with sufficient|suffite| frequency, it will be perceived by audience|auditory| and fixed in mass consciousness. This program put|stage| a purpose by means of multiple assertion|statement| to influence the person’s subconsciousness and to create negative|subzero| appearance opposition candidate’s in person’s |its| imagination, but not to give sufficient|suffite| facts.

The author’s program of Pikhovshek "Epicentre" on "1+1" is interesting for research|work-up| |appear|. During the analysis of certain|definite| event|timeevent| an original presenter gave a few|a little| variants of comments|commentary| that happened at the direction, or further event development |timeevent| with the analysis of data, facts, documents|paper|, saying of concrete politicians on this occasion. But the variants were chosen by the author tendentiously (the author did not pay any attentions to the events development varient really probable at first) in order to fill the viewer’s consciousness with a planned “right” conclusion.

For this purpose|for this reason| the confirmative|confirmatory| information relatively|in relation to| "not necessary" variants was presented|represent| enough|pretty| weakly |slimsy|, but a "necessary" variant was full with | "concrete" facts|. All that was accompanied by the proper comments|commentary| of the anchorman and at the end of the |at close of| theme|object-matter|, as a rule, a rhetorical question was put|stage|. This influence of example can be considered as one of the most professional methods of manipulation consciousness on Ukrainian television and it is necessery to admit V. Pikhovsheka "professionalism". But the citizens’ high mistrust to|by| the figure of the anchorman and to|by| Ukrainian television in general hintered more efficiency of this program|generally|.

The method of intimidation was used as in the previous presidential hustings. In particular the staff of Yanukovych created by Yushchenko’s image as a "fascist" and "American brother-in-law|son-in-law|" by the help of the known televisional|TV| rollers|godet| of Kozak and Bazilyuk "technical" candidates, and Kobzon’s musical|music| clip and in many other ways.

The opposition candidate’s staff used technology|technicology| of intimidation by "Donetsk lawlessness" and that in the case of Yanukovych’s victory, Ukraine will become almost a dictatorial state and will be isolated|insulant|.

For this purpose|for this reason| " channel 5 |lade|" demonstrated|show| the programs which gave information about gangsterism in Donetchina, about Yanukovych’s criminal past and his|its| connection with the criminal world. The figure of Yanukovych was represented as a protege of Russia. And many Russian |pretty| ambiguous reaction on the electoral|selective| process|Carbro| in Ukraine promoted it.

Such instrument|tool| of Yushchenko’s command manipulation as rumours spreanding pays attention.|attn.| Rumours spreanding is technology|technicology| which enables to turn |direct| the informative field to an advantageous direction, as it is practically impossible to refute then. In particular, rumours were spread about allegedly Yanukovich’s application of physical|physics| force|strenth| to|by| one or another people. Efficiency of such rumours during the elections was increased by the Yushchenko’s staff with the help accent on the official candidates saying about "goats ineresting with our lives" the incident with a pensioner in Zhitomirschina and the candidate’s criminal past. All that increased assertions verisimilitude |statement| about a imperious|masterful| candidate’s assault.

The abovementioned |enumerate| list of |accident| manipulations cases by consciousness, which were used|use| at the presidential elections|,entirely completed |full|. It is possible to state that such fight|battle| of manipulation technologies|technicology|, which was conducted at the elections|,caused the citizens’ opinions sharp division on political processes|Carbro| in the country and hardly resulted in the |hairpin| state dissidence.

The situation is still tense|straighted| even today, in spite of the fact that|although| |reeve| more than year passed new|firsttime| president’s inauguration. And|but| with the beginning|origin| of hustings-2006 the situation was only sharpened.

2.3 Illumination|lighting| in MASS-MEDIA|media|

Mediainfluence can be direct or indirect, and|but| sometimes there can be present interpersonality communication|individual| in it |commonunication|. The most researches|work-up|, show that voting is|appear| a complex conduct which is influenced by different|diverse| factors. One from them is presentation in mass-media.

Mass media play their political, leading role in the political system by discussion, support, criticism and different|diverse| political programs, platforms|stillage|, ideas and suggestions|sentence| of separate people, civil|citizen| societies, political parties factions.

For the thorough and complete |full| analysis of electoral processes MASS-MEDIA|media| illumination|lighting| |Carbro|, two monitorings of the Ukrainian and Russian informative telecasts were conducted, and also printing|microprinted| editions|publishment| by the methods of -analysis|, the analysis of telecasts contents, and also comparison method of anchirman’s text|txt|, the text behinde frame | |txt| and «picture». The monitoring object was such informative and final|total| telecasts: “Details” (Inter), “Details of the week” (Inter), „TSN” (1+1), „ TSN. Sums” (1+1), „Time” (channel 5)|lade|, “Facts” (ICTV|), „In time. Sums|total|” (NTN), „24 hours” (Tonis), „Windows|inlier|” (STB), «Reporter» (New|firsttime| channel|lade|), TRK „Ukraine”. And also those Russian TV channels which can be watched in Ukraine: „Today” (NTB-world|), „News” (RТR-planet|), „News of the weeks” (RТR-planet |), “Time” (ORT-Internatiomal), “Sunday Time” (ORT- Internatiomal). The monitoring object were also such editions|publishment| as the "Den’", the "Zerkalo nedeli", the "Facty i komentari|", "Ukraine moloda", the "Golos Ukrainy", the "Kievskij telegraph", "Segodnja", "Kievskie Vedomosti", "Uryadovyj kur’er|", "2000", "Molod' Ukrainy", "Sel's'kie vesti", "Vechernie novosti", "Gazeta po-kievski|", "Komsomol’skaja pravda |truth| v Ukraine", "Bizness", "Contracty".

The first|first-run| monitoring was being conducted on February|feb.| 20 - 26, 2006.p

The week was marked|note| by compromised material growth|height| | in information messages. There were overstatements and scoops, especially, in relation toY. Timoshenko statement|jiling| about signing her variant of the coaltion agreement, appearances|departure| of BYUT and the block „Not so!” against exhaust nuclear fuel depository building|construction|, statements|jiling| of the chairman of MIA Y. Lucenko, about the intention of the people who breached the law to get to the parliament; the decision of Crimean|Crimea| parliament about local referendum conduct in connected with giving Russian the status of the second state language|second-|. It was for the first time in during the period of | monitoring that the informative programs presented|represent| Victor Yushchenko not only as a country's leader, but also as politician – most channels quoted|quot| the | President’s criticism direct to |addr| Julia Timoshenko in concerning the agreement about the “pomarancheva” | coalition. During|for| the week the basic|main| manipulations were done by means of TV episodes|, and|but| the TV channels likings became more avident.

In the program “Facts” (ICTV|), in spite of a |in spite of| certain|definite| balance|depthbalanced|, a videorow|flakey| and comments cutting |commentary| anable to state|claim| about the manipulation | technologies|technicology| signs and antipathy to|by| Party of Regions. On February|feb.|, 23 there was a TV episode about that, how the activists of Green Party in Supreme Council threw a few|a little| eggs in the parliamentary hall, protesting | against |constr “nuclear|nuclear-powered| grave-digger” building: “ The part|portion| of parliament members was only livened by the youth’ conduct. Interrupting one another they remembered the egg event of 18 months’| remoteness in Ivano-Francovsk". (The episode with V. Yanukovych was shown on video). Leonid Kravchuk, the people’s |national| deputy of Ukraine, the leader of SDPU(о) faction: "Eggs have already became a very strong weapon|arm| since some politicians, well, lose force|strenth| after an | egg blow. It is not necessery to throw about eggs, Ukraine may need them ". (“Facts” of ICTV|, on February|feb.| 23). A similar|like| tendency was traced in the |total| program “Facts of the week”, where in the episode about white and black PR use by the| political forces|strenth| an accent was done on the „egg theme|object-matter|”. The ironical implication is directed|ducted| on cherishing of negative image of leader of Party of Regions Victor Yanukovych. The material|fabric| appeared in the ether under the announcement|annonce| “PR with eggs and non-electing| menu:" – Now, now I will give|giveth| all and will bring more". (on video a man distributes inflatable marbles|globul| as eggs).

The passer-by:

– In a “mallow” will throw him these eggs.

Journalist|minder|: In the staff of Party of Regions promise not to militate with eggs|war|, |by| the "regionaly|"(the representatives of Party of Regions) have got used to them| (on video Victor Yanukovych is playing large|big| tennis on the court). They can not get used | to the |by| computer progress, so-called|so called| "Fotoshop". (on February|feb.| 26 "Facts").
In the program "Details" the position of NSNU and BYUT was presented|represent| more actively both in neutrally |midway| and positively|chromaticity|. In spite |in spite of| that the channel|lade| lights up the positions of the| pro-power parties more actively, there are likings of the channel|lade| to|by| Party of Regions. And in February|feb.|, 22 in the episode about the Crimean|Crimea| referendum connected with giving Russian the status of the second|second-| state language|domainal|, on video the placards constantly streamed with the inscription "Party of Regions": "Crimean|Crimea| parliament is in the dense|tight| ring of Russian language supporters|proments|. The sooner the elections the more actions are under Russian three-coloroud flag|. In spring an orange colour leaves the political fashion (on video placards with the inscription «Party of regions»). Up to now Russian in Crimea has |thus far| remained a main |king| argument in the fight|wrestling| for |after| the electorate. The decision about the referendum and the status of Russian is confirmation of it|homologation|". (22.02.06 "Details").
The program „TSN” spared most of its time to Julia Timoshenko’s blok. It presented the positions of Party of Regions and the blok “Our Ukraine” comparatively balanced|depthbalanced|. The program gave the information comparatively objectively, however with the certain|definite| emotional liking to|by| BYUT and „chill” to|by| Party of Regions. For example|eg|, closing of TRK „Chernjmjrskaja” on a lawsuit of the regional representative office of Party of Regions, the program named|call| the „first|first-run| victim|sacrifice|” of the new|firsttime| law on advertising, Nick Tomenko (BYUT) commented on the situation, and|but| opinion of expert, wired for a sound in the program, estimated|evaluate| the actions|act| of Party of Regions critically. („TSN”, 20.02).

The final |total| program of the channel 1+1 „ТSN.Sums|” changed a bit the character|nature| of information reporting – became to criticize power less. Some utterances can be considered|estimate| as manipulations against opposition forces|strenth|: „Someone gives|giveth| concrete social promises which in principle are not possible|possibly| in a short-term prospect ”. (ТSN.Sums|, 26.02). The eposide about Vladimir Litvine of the final|total| program episodes.

That week the program „Time” (channel 5 |lade|) gave most of pre-election information and presented|represent| all the political forces positions |strenth|. At the same time the reports|communication| analysis enabies to state that the program sympathizes, to „Our Ukraine” and cherishes antipathy to|by| Party of Regions. So in issues of February 24-25, the information was |feb.| given that Donetsk criminal Martirosyan, convicted to 14 years|Hecht|, was going to leave the prison|jail|, and the Donetsk MASS-MEDIA hinted at the link between him |media| and Party of Regions, and|but| in additions to this |in addition| two deputies of this party held to bail the representative of international criminal|criminous| groupment. Among other facts about the |agent| Party of Regions figures whom the channel watched carefully and consecutively|successirely| |t|lade|: the appeal of the General Prosecutor’s office to Lugansk Regional Council | to get the permission to arrest of the ex-head| of Lugansk Regional Council | | Victor Tikhonov accused of separatism; |dying-out| the former General Prosecutor Svyatoslav Piskun’s; disappearance Peter Mel’nik’s returning on the rector’s position|office| of the National academy of government tax service, who „came with flowers and fight”. The program „Time” did not |provid evaluation judgements to these facts, however informed about the course of the events in detail. „Time” used|use| manipulation visual facilities. In the episode about the sociological questioning („Time”, 20.02) Alexandr Bukhalov’s opinion (Fom-Ukraine) was given, that the faice sociology caused |by| that Putin welcomed|hail| Yanukovych with the victory at the elections twice|. “Time” confirmed these words|wd| by the help of the shots „favourite” for the channel|lade|: Victor Yanukovych offers the candies|cand| to Vladimir Putin.

The discussion of the future parliamentary coalition and association|unification| of NSNU and BYUT became ohe theme of the week in the program “News ” on the First|first-run| national channel. The opinions were expressed|signifying| by the different political forces representatives |strenth|, their comments|commentary| sounded mainly neutrally|midway| |chromaticity|. BYUT was given the most of the ether time devoted, however it was connected only with the coalition formation, but also with the question of Andrej Shkil’s previous conviction removal|taking-out|, that had been actively discussed at the beginning of|in the beginning of| week. The activity of NSNU and Parties of regions was presented|represent| relatively|in relation to| balanced|depthbalanced|, without|senza| the use manipulations technologies|utillizingtechnicology|.
In the program “In time. Sums|total|” on the TV channel of NTN gradually the information volume|CU| about the elections was gradually increased |. Thus, a really negative information about pro-power| parties was almost completely changed to the power criticism on the whole|all in all|. As a rule, even “unpolitical” episodes ended in the government activity negative estimation. For example|eg|, the domestic|home| meteorologists’ forecasts that in the spring in a few|a little| areas|domain| we were to expect|wait| floods, ended in the long comments|commentary| about the sufferings settlements the proper financing lack (NTN, “In time. About main|king|”, on February|feb.|, 26). As well as before|earlier|,the channel|lade| used|use| manipulation with the episodes and video row sequence |flakey|: the episode, reporting that the Russian specialists would check up the sanitary-hygenic state|fortune| of the Ukrainian milk | and meat converting | enterprises, interrupting the episode about the net water-supply accident in the settlement of Rakhivka, where water with faeces was given to the inhabitants’ apartments |. Many times |once and again| during |lighting| of electoral|selective| theme illumination the channel of journalists|minder| |lade| gave as an example the|illconditioned| parallels like | „presidential elections -2005| - parliamentary elections-2006|”. Yaroslav David’s statements that abuses there would not be place for the unfasten coupons, abuses are compared to the same promises of Sergey Kivalov, which he had given|giveth| in the eve of the presidential elections | (NTN, “In time. About main|king|”, on February|feb.| 26).

The program „Reporter” (New|firsttime| channel|lade|) lighted up the political events|timeevent| with restraint. The information was given comparatively objectively and balanced|depthbalanced|, mainly, in the neutral|midway| tone|chromaticity|. The channel|lade| did not practise manipulation| technologies|technicology| and evaluation judgements. The program „24 hours” (Tonis) twice (on February 21 and on February |feb.| 23) invited the BYUT representatives to the studio: Nickolay Tomenko and Yulia Timoshenko. Thus the full|common| time of the interview exceeded the volume|CU| of some analogic interviews. Dmitry Tuzov conducted the program with restraint, avoiding |by| evaluation judgements and comments|commentary|, and|but| consequently unlike other studio guests „Byutovtsy” (the deputies of BYUT) had a possibility to tell about their looks and black programme|programmability| principles more exactly. The TV channel of STB in the program “Windows|inlier| News. BYUT sympathized with BYUT ” frankly. The fact its |its| representatives appeared in the studioalmost every day. There was balance|depthbalanced| lack: BYUT was given much more time, than NSNU and almost much much more than Parties of Regions. The ironical reproaches were hold againts the President, and the criticism of Party Region was expressed more brightly|flamingly| |signifying|.

TRK “Ukraine” in the program “Events|timeevent|” played much attention to |attn.| the representatives of Party of Regions. In February, 21 almost four minutes the |mn| information was paintedin a bright colour. The part|portion| of |departur Rinata Akhmetov’s appearances and Yanukovych economic development program were televised. These two subjects of February|feb.|, 21 were more longer than all week’s information about NSNU.

|timeevent| Each of the analysable channels gave the same event from its own point of view. For example|eg|, on the President’s birthday the only BYUT congratualations, greetings was shown on TRK “Ukraine”. The incident concernings Shkil the representative of Julia Timoshenko’s block was given in different ways: TRK “Ukraine” painted it in dark colours, without|senza| any comments|commentary|, marking|note| that “if the leader of MVD does not apologize – BYUT will bring an action againts him”; on STB the situation was named|call| odd|curious|, Lutsenko and Shkil’ were shown in the Supreme Council laughing. As to the party and block messages illumination by the leading TV channels, and those which on |definition| sociologists’s opinions fluster society most of all (|pol prices|shedrod| and taxes policy, pay-envelopes exposing from “shade|shadow|”, poverty overcoming, social defence|protection| through privileges and pension policy|politics|, honest justice acess, high-quality|quality| secondary education and to|by| higher education equal access, |by| high-quality|quality| medical service access, base public utilities and their prices|shedrod|),they were mentioned by Party of Regions most of all. As to the Ukrainian parliamentary campaign illumination by Russian TV, those channels which could be watched in Ukraine, that week on the Russian channels was quiet enough. They almost did not pay mutch attentions to the pre-election races|attn.|. By the political theme|object-matter| of week on a channel|lade| РТР-планета| in the program "News" The discussion of Russian language status in Ukraine was the week’s politicall theme on the channel of RTR-planetin the program “News”.In thesubject on journalists|minder| told about the Crimeans’ limitations|limination| who considered Russianas a native, language continuing the theme|object-matter|, in the February|feb.| 21Crimean|Crimea| politicians decided|solve| to conduct a referendum, that the Russian purchased would get a state|domainal| status. In the lastest subject |use| manipulation technologies were used|technicology|: when the journalist|minder| commented |interpret|, that the more than half|hf| of Crimea’s population supported|underprop| the referendum conduct. It was shown the crowd|confluence| with the flags of "Regions of Ukraine", who held the placard with the inscription " state|domainal| status is Russian ". ORT-International in the program "Time" lighted up the Ukrainian events passively |timeevent|. Only at the end of|at close of| the week the audience had a possibility to see the course of pre-election events, watching the shots from the political satire of comic-group | "Masks|premask|-show|Shaw|". The opposition (Party of Regions, the block “Not so!”) in one voice speaks on political pursuits|pursuing| and |utillizing| of political resource use. In the program "Today" on the “NTV-world|” the attention|attn.| was not payed to the Ukrainian subject.

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