VI. Give the English equivalents for the following

V.Translate the following sentences.

III. Find in the text synonyms for the following words.

II. Answer the following questions.

Commentary and Notes to the text

1. account executives – делопроизводитель, руководитель, администратор

2. review [rɪ'vjuː] осматривать; проверять, просматривать

3. copywriter ['kɔpɪ'raɪtə] составитель рекламных объявлений, проспектов

4. layout worker ['leɪaut] оформитель

5. negotiate a contract [nɪ'gəuʃɪeɪt ] заключить договор, контракт

6. promotion - продвижение, раскрутка, рекламирование, промоушен

7. sales promotion [ʹseılzprə͵məuʃ(ə)n] стимулирование сбыта; продвижение товара

8. sales force торговый персонал

9. freelancer [ʹfri:͵lɑ:nsə] человек, работающий не по найму; фрилансер; внештатный специалист

10. device [dɪ'vaɪs] метод, методика, способ

12. give away [ʹgıvəʹweı] отдавать; дарить; раздавать

12. specialty ['speʃ(ə)ltɪ] особенность; специфичность

13. display [dɪs'pleɪ] показ, демонстрация; выставлять, показывать; демонстрировать

1. Does advertising require the talents of people in many different kinds of jobs?

2. What programs do advertising managers direct?

3. What issues do advertising managers determine?

4. What are the duties of the account executives?

5. Research directors and their assistants study the market, don’t they?

6. What is the function of sales promotion?

7. Popular promotional devices include giving away specialty items, don’t they?

Individual -

show -

satisfy -

buyer -

target -

little -

competition -

vogue -

IV. Put prepositions. (for, by, at, in, of, on, from, to, after)

1. Account executives are employed … advertising agencies

2. Media directors negotiate contracts … advertising space or air time.

3. Personal selling aims … specific customers.

4. Artists and layout workers plan and create visual effects … advertisements.

5. An advertising agency consists … ten persons.

6. The results of the negotiations depend … the experience of managers.

7. … a detailed discussion they signed a contract.

8. The business hours of the firm were … ten … six.

1. The price is to increase by 7 %.

2. The economist’s task was to analyse the market prices.

3. The aim was to stop inflation at rather a low level.

4. The firm was to start producing the new equipment at the end of the year.

5. Research directors and their assistants are to study the market.

6. The problem was to maintain the price level.

7. The economist was to foresee the market price rise.

8. The promotional approach is to have manufacturers’ representatives for demonstrations of new goods.

- определять размер;

- потенциальный покупатель;

- удовлетворять потребности клиента;

- преимущества и недостатки;

- заключать договор;

- внештатный специалист;

- заполнять пробел;

- проведение конкурсов.

Дата добавления: 2017-01-14