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Improving brand image
Exercise 4. Change the following dialogues into a narrative story. Bear in mind: You should change a dialogue into a monologic speech paying special attention to the choice of tense forms, sequence of tenses rule and word order. Susan: George, I was wondering if we could discuss our new marketing strategy for a moment. Susan: Yes, I think you'll make an excellent team. How do you feel about the merchandise we're pushing? Susan: I totally agree. Who buys more products than twenty somethings? Susan: I'm not keen on changing our target audience, but we certainly have to improve our brand image. Susan: Maybe, but we also have to keep our competitive edge in quality. Susan: Can you let me know when your next meeting with Anne is going to be? I'd like to go over some of our restructuring ideas with both of you. Susan: I'm afraid I already have an appointment then. Do you think we could meet earlier?
2. Disputing an electricity bill - speaking to a customer service
Customer Service Representative: Hello, Big City Electricity, how may I help you today? Customer Service Representative: May I have your account number? Customer Service Representative: Thank you, is this Mr. Peters? Customer Service Representative: Thank you, what can I help you with? Customer Service Representative: I'm sorry to hear that. Why do you think we charged you too much? Customer Service Representative: I'm sorry to hear that. Let me ask you a few questions and then I'll see what I can do. Customer Service Representative: Of course, thank you for calling this to our attention. Now, how much do you usually pay for your electricity? Customer Service Representative: Thank you. and how much did we charge on this bill? Customer Service Representative: Yes, Mr Smith. Was your usage different in any way? Customer Service Representative: I'm sorry there certainly seems to be a mistake. Customer Service Representative: I'll contact a service representative to come out and check your meter. What's your address Mr Peters? Customer Service Representative:... and what's your phone number? Customer Service Representative: I'm terribly sorry about the misunderstanding. We'll do our best to change this as quickly as possible.
3. Talking business
Bear in mind: This dialogue contains professional jargon. Consult the word list of the key vocabulary to check the meaning of the words. Use the jargon transforming the dialogue into a narrative story.
Tim: Hey, can I get a little facetime? Tim: Great. I tried to ping you earlier, but you weren't in. Tim: Really, why was that? Tim: Sounds like a win-win. How long is the ramp-up? Tim:...but you're proposing an end-to-end solution! Tim: Sometimes you have to wonder about high-level management's capabilities to leverage people like you! Tim: Nothing much, I just wanted to give you a heads-up on some performance management issues I've been having with Pete. Tim: You've got it.... Translation into easy (well, easier) English: Tim: Hey, do you have some time for me? Tim: Great. I tried to contact you earlier, but you weren't in. Tim: Really, why was that? Tim: That sounds like a good idea for everybody. How long will it take to put your plan into action? Tim:...but you've suggested a complete solution to the problem! Tim: Sometimes it's difficult to understand why upper management can't take advantage of people like you! Tim: Nothing much. I just wanted to tell you ahead of time about some problems I'm having with Pete trying to control everything I do. Tim: That's right.
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