Pre-reading exercises

Unit IV

Grammar:Present and Past Unreal Conditional Sentences.

Infinitive construction with ‘’too’’ and ‘’enough’’

Word - building

Exercise I. Pronounce the following words:

• Marketing • Market research • To inform • Fee • Demand • Potential • Competition • Competitive • Local • To compare • Preference • Custom • Customary • To be interested in • To take into account • Consequently • Price policy • Assortment • To run a business • Activity • To avoid • Overproduction • Circulation • Consumption • Mass media • Leaflet • Poster

Маркетинг, торгівля Вивчення ринку Інформувати Збір, плата, гонорар Потреба Потенціальний, можливий Конкуренція Конкурентний Місцевий Порівнювати Перевага Звичай Звичайний Бути зацікавленим в Брати до уваги Отже, тому Цінова політика Вибір Вести бізнес Діяльність Ухилятися Надвиробництво Обіг Споживання Засоби масової інформації Листівка Плакат

Exercise II. Read the headline of the text. What do you know about marketing methods and advertising? What is this?

Reading

Read closely the text, translate it into Ukrainian and try to retell it:

Marketing methods and advertising

Before selling the goods, you must do a lot of market research first. The information needed can be obtained from Ukrainian embassies, consulates, and trade representation, from trade associations and trade journals or from specialized consultant companies.

The information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, how the price of your goods compares with other competitive products including those produced locally, local conditions and preference, local trading customs and habits, what seasonal factors should be taken into account and the like.

But in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing.

So marketing is a system of running all the business activities of a company (organization) in respect of coordinating supply and demand for the goods produced. Originally marketing was meant to help avoid over-production in advanced countries.

Marketing may within the framework of post socialist economy as well enable to co-ordinate production and goods circulation (consumption of goods) for the purpose of using all the resources for the benefit of people and for covering in the best possible way all their needs (requirements).

Advertising is an important means of promoting the goods that are being produced already as well as new lines in business.

Different kinds of mass media – TV, radio, newspapers, cinema, journals, magazines, posters, - are used for advertising goods. Special leaflets, booklets and other printed matter about the goods may be published for the same purpose. Participation in fairs and exhibitions helps promote the goods as well. Also, special advertising conferences may be held. The choice of media for advertising depends on the kind of goods and on the local conditions and people’s habits: sometimes TV and radio ads are best, in other cases it may be trade journals or leaflets distributed among potential buyers.

Дата добавления: 2014-11-25