Text-based exercises. Exercise III. Answer the following questions to check your understanding of the text:

Exercise III. Answer the following questions to check your understanding of the text:

1. What must you do before selling the goods?

2. What does market research mean?

3. Where can the information needed be obtained from?

4. What is marketing?

5. What fields of business activities does it cover?

6. What is the purpose of marketing?

7. What is the purpose of advertising?

8. What specialized firms dealing with advertising do you know?

9. How may the goods be advertised?

10. What does the choice of media for advertising depend on?

Exercise IV. Give English equivalents of the following words and word combinations:

Консультант, задовольняти чиїсь вимоги, бути в попиті, конкурентоспроможність, підрахунок, звичка, ціна, підбір, відбирати покупця, продаж, головні операції, передовий, давати можливість, товарообіг, споживання товарів, споживач, прибуток, буклет.

Exercise V. Study more synonyms to the verbs from the text:

Sell - barter, exchange, trade, deal in, handle, market, retail, stock, vend.

Promote – assist, boost, encourage, forward, help, stimulate, support, upgrade.

Exercise VI. According to the text, are these sentences true or false?

1. A market research is not necessary before selling the goods.

2. Marketing covers only the price policy.

3. Advertising is a very important means of promoting the goods.

4. The distribution of the advertisement material is done for the Sellers’ account

5. TV and radio advertisements are the best methods to advertise the goods.

	Grammar: Present and Past Unreal. Conditional Sentences
Read the sentences: If I find her address, I’ll send her an invitation. If I found her address, I would send her an invitation. If I had found her address, I would have sent her an invitation.

Note (EN):

Conditional Sentence Type 1 → It is possible and also very likely that the condition will be fulfilled. Conditional Sentence Type 2 → It is possible but very unlikely, that the condition will be fulfilled. Conditional Sentence Type 3 → It is impossible that the condition will be fulfilled because it refers to the past.

Exercise VII. Choose and translate the Conditional Sentences:

a)

1. If I _______ the plane, I probably would have gotten there faster.

a. had taken

b. took

2. I _______ happy to go shopping with you if you asked me.

a. would be

b. would have been

3. If I were you, I _______ that movie.

a. wouldn’t see

b. would have seen

4. I wish I _______ when I was young.

a. learned to swim

b. had learned to swim

5. If I had been more careful, I _______ driven through that stop sign.

a. would have

b. wouldn’t have

6. I think anybody would get tired of eating in restaurants if they _______ in restaurants all the time.

a. eat

b. ate

b) Choose and translate the Conditional Sentences:

1. The students in our class were upset when our teacher quit last week.

a. We won’t be upset if she doesn’t quit.

b. We wouldn’t be upset if she didn’t quit.

c. We wouldn’t have been upset if she hadn’t quit.

2. I didn’t come over to your table and have lunch with you because I didn’t see you in the cafeteria.

a. If I saw you, I would have come over and had lunch with you.

b. If I had seen you, I would have come over and had lunch with you.

c. If I had seen you, I would come over and have lunch with you.

3. I’m afraid I can’t help you type those letters because I’m going to leave work early today.

a. If I weren’t going to leave early today, I’d help you type those letters.

b. If I were going to leave early today, I’d help you type those letters.

c. If I were going to leave early today, I wouldn’t help you type those letters.

4. Betsy didn’t bring her umbrella to work today. She got wet on the way home.

a. If Betsy hadn’t brought her umbrella to work today, she wouldn’t have gotten wet.

b. If Betsy had brought her umbrella to work today, she wouldn’t have gotten wet.

c. If Betsy hadn’t brought her umbrella to work today, she would have gotten wet.

Exercise VIII. Study some English proverbs and explain them:

1. Words are as sharp as a razor.

2. In doing we learn.

3. One today is worth two tomorrows.

4. What’s eating you?

5. What’s lost is lost.

6. Work done, have your fun.

Exercise IX. Look at these opinions. Which do you agree with mark “+” and which do you disagree with “ _ ”?

1. Customers will pay top prices for a high quality product.”

2. Customers generally prefer a low cost product.”

3. Nobody’s perfect-we all make mistakes sometimes.”

4. In every firm there are some people who aren’t interested in improving the quality of the products.”

5. You can rely on workers to produce high quality goods unless someone supervises their work all the time.”

6. A company can’t influence the supplier’s manufacturing methods.”

7. It’s easy for big companies to force small suppliers to obey their rules.”

Exercise X. Complete the sentences with “too” and “enough” and translate them:

1.This coffee is … hot to drink.

2. The registration fee is … expensive to take part in this conference.

3. I haven’t got … money to go on holidays.

4. We don’t have … people to meet order.

5. He wasn’t experienced … to do the job.

Exercise XI. Combine the suffixes –ment, -tion, -ation, -ly, -ity with the proper group of words:

Irregular, possible, exclusive, to invent, to develop, to consider, to construct, to form, to exploit, to improve, to establish, to occupy, to involve.

Exercise XII. Match the prefixes in the box to the following words and make up 10 sentences:

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