What turns business into success

SUPPLEMENTARY READING

SPEECH PRACTICE

1.Fill in the missing words to complete the organigram (a model of organization structure) of one division within a company.

Financial Department Sales Director Executive Officer

Manager Marketing teams staff

2. Explain the company division structure using the following questions as prompts.

1. What positions belong to top-level management/middle management/first-line management? 2. Who is in charge of …? 3. What does … do? 4. Who reports to…? 5. Who does … supervise?

3. Speak about management, its functions and levels.

Managers are responsible for seeing that their companies are successful. There are at least three basic requirements for a successful company:

1. It must provide a product (goods or services) that is suited to the company’s capabilities and for which there is a sufficient market.

2. It must provide the product with consistent quality at a level that appeals to intended customers and serves their needs.

3. It must provide the product at a cost that allows an adequate profit and a reasonable sales price.

To meet these requirements a typical company performs the main functions such as the financial function, the marketing function and the operations function. The three primary functions within a business are interdependent. Having the financial resources and the ability to produce a product is of little value if there is no market for the product. Having the finances and a market for a product is of little value if one cannot provide the product. The ability to produce a product and a market for the product are not sufficient if one does not have the necessary capital to employ personnel, obtain facilities and supplies, and put the other capabilities into action. All the functions within an organization both contribute to the whole.

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