I. Match the following terms with their definitions. III. Choose the correct grammar form to complete the sentence

Test 6

III. Choose the correct grammar form to complete the sentence.

II. Choose the word to complete the sentence.

I. Match the following terms with their definitions.

Test 5

(to be performed after studying Units 9 – 11)

1. gathering, recording and analyzing of facts related to marketing goods and services	Marketing mix
2. the system by which people illegally buy and sell goods, or foreign currency	Grey market
3. the combination of four marketing activities aimed at creating demand among the target market	Product mix
4. term applied to semi-official dealings in shares conducted outside the normal trading hours of the Stock Exchange	Black market
5. the total group of products that an organization makes available to customers	Marketing research

1. In order to raise capital the company intends to issue shares ….

a) on the consumer market b) on the industrial market c) on the stock market d) on the grey market

2. Big companies cannot rely exclusively on their … markets. They have to become more international in their outlook if they want to survive.

a) consumer b) competitive c) domestic d) organizational

3. It’s a … market at the moment so you should be able to pick up some goods at a reasonable price.

a) open b) free c) buyer’s d) seller’s

4. The market has reached … point so we need to concentrate on finding new products.

a) full b) saturation c) filling d) boiling

5. We need a name for the product which will … to teenagers.

a) draw b) attract c) succeed d) appeal

1. I heard the clock … ten.

a) to strike b) struck c) strike d) has struck

2. What makes you … such rash actions?

a) do b) to do c) doing d) have done

3. I believe him … the most honest person.

a) is b) was c) be d) to be

4. We suppose this problem … by our Ukrainian scientists successfully.

a) to solve b) solve c) to be solved d) solving

5. She didn’t want the delegation … its visit.

a) stop b) to be stopped c) to have stopped d) to stop

6. She is known … on a very important problem now.

a) to have worked b) working c) to be working d) works

7. He is said … a novel for five years.

a) to have been writing b) to write c) to be writing d) has written

8. The goods don’t appear … very carefully.

a) to pack b) pack c) to have been packed d) to be packing

9. This hotel is likely … many years ago.

a) to build b) to be built c) to have built d) to have been built

10. The agreement is certain ….

a) to sign b) sign c) to have signed d) to have been signed

(to be performed after studying Units 12 – 13)

1. full and legal name of an organization rather than the name of a specific product	Trademark
2. a legally protected brand name that cannot be used without permission from the company that owns it	Generic brand
3. a brand that indicates only the product category and does not include the company name	Trade name
4. a competition when a seller emphasizes the low price of a product and sets a price that equals or beats competitors’ prices	Non-price competition
5. a competition that creates demand for the products by offering the customers attractive credit terms, after-sales services, etc.	Price competition

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