There is nothing so deceptive as an obvious fact

Information age

Sir Arthur Conan Doyle, the Adventures o Sherlock Holmes.

Discussion 1 Work with a partner and discuss the following questions.

a Is it important in your job to have access to the most up-to-date information?

Why (not)?

b Where do you get most of the information you need to do your job?

c Which of the following sources of information are the most reliable?

  the Internet newspapers magazines trade/academic journals TV news company reports specialist news agencies like Reuters opinion polls and surveys end-of-year accounts market research TV viewing figures government statistics scientific studies the grapevine  

2 You are going to read an extract from Great Mytbs of Business by the journalist and self-made millionaire William Dais. First match the following words and expressions to what they mean.

a a mixed blessing d have a vested interest in … ing

b a spin doctor e hearsay

c get the wrong end of the stick f a myth

something believed by many but in fact untrue

completely misunderstand something

something that has disadvantages as well as advantages

something you’ve heard people say which may or may not be true

someone whose job is to make people or organisations look as good as

possible

want things to happen in a particular way because it will benefit you

3 Now read the extract. How far do you along with the argument it’s

presenting?

Information –

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