Press in the United Kingdom

Text A

UNIT IV MASS MEDIA

I. Прочтите текст и укажите, какие утверждения соответствуют тексту Т (True), а какие нет – F (False):

1. The daily circulation of papers in Britain is just over 14 million copies.

2. A popular paper is a newspaper whose format and content is designed for the educated reader.

3. Newspapers in Britain are owned by the government or political parties.

4. In addition to national daily newspapers there are nine national papers published on Sundays.

5. The editors of the newspapers are usually allowed considerable freedom of expression.

The daily circulation of papers in Britain is just over 14 million copies, which is about 3 papers for every 4 households.

All British papers can be classified into two major groups: quality and popular papers. A quality paper is a serious national paper that aims at the educated reader.

Quality papers contain detailed news coverage and comment, authoritative editorials, a wide range of topical features written by experts in their field, arts and literary reviews and much professional advertising. The quality papers are the «Times», the «Guardian», the «Independent», the «Daily Telegraph» and the «Financial Times». A popular paper is a newspaper whose format and content is designed for the undemanding reader.

Most popular papers are tabloids, i.e. papers with small-size pages (conventionally about 30 cm by 40 cm). They have brief and direct news reports and a large number of photographs. Emphasis is put on personal stories (especially when sensational, or involving a figure in the public eye such as a member of the royal family), and importance is also given to sports and to entertaining features such as cartoons and contests.

Newspapers in Britain are mostly owned by individuals or by big publishing companies called the «empires», not by the government or political parties.

The editors of the newspapers are usually allowed considerable freedom of expression. This is not to say that newspapers are without political bias. The political tendency of quality papers varies from conservative (the «Daily Telegraph») or independent/conservative (the «Times» and the «Financial Times») to centre (the «Independent») and liberal (the «Guardian»). Popular tabloids like the «Daily Express», the «Daily Star» and the «Sun», for example, usually reflect conservative opinion in their comment and reporting, while (the «Daily Mirror» has a more left-wing bias.

In addition to national daily newspapers there are nine national papers published on Sundays. Most of «Sundays» contain more reading matter than daily papers, and several of them include «colour supplements» — separate colour magazines which contain photographically-illustrated feature articles. There is also quite a number of regional paper -usually evening papers or weeklies.

II. Выберите английский эквивалент для следующих русских слов:

1. содержать

a) to contribute b) to contain c) to consume d) to connect

2. реклама

a) advertise b) advice c) advertising d) advantage

3. значение

a) importance b) improvement c) invitation d) impatience

4. развлекать

a) to enrich b) to involve c) to emerge d) to entertain

5. конкурс

a) comparison b) condition c) contest d) confidence

6. редактор

a) edit b) edition c) editor d) editorial

7. отражать

a) to reduce d) to reflect c) to recruit d) to regard

8. тираж

a) consequence b) circumstance c) consideration d) circulation

III. Найдите в правой колонке русский эквивалент для английских словосочетаний:

1. a quality paper	a) формат и содержание
2. educated reader	b) издательство
3. detailed news coverage and comment	c) авторитетная передовица
4. an authoritative editorial	d) образованный читатель
5. format and content	e) предоставлять значительную свободу в выражении
6. a tabloid	f) подробный обзор новостей и комментарий
7. a publishing company	g) материал для чтения
8. without political bias	h) цветное приложение
9. reading matter	i) без политической ориентации
10. a colour supplement	j) еженедельная газет
11. a weekly	k) серьезная газета
12. to allow considerable freedom	l) газета небольшого формата

IV. Заполните пропуски следующими предлогами:

a) at b) for c) to d) by e) on f) into:

1. British papers can be classified … two major groups: quality and popular papers.

2. A quality paper aims … the educated reader.

3. The format of a popular paper is designed … the undemanding reader.

4. Emphasis is put … personal stories (especially when sensational, or involving a figure in the public eye such as a member of the royal family).

5. In a popular paper importance is also given … sports and entertaining features such as cartoons and contests.

6. Newspapers in Britain are mostly owned … individuals and big publishing companies.

V. Дайте определение для каждого сочетания или слова:

1. a quality paper	a) are papers published on Sundays.
2. a popular paper	b) are papers with small size pages with brief and direct news report and a large number of photographs.
3. “Colour supplements”	c) is a newspaper whose format and content is designed for the undemanding reader.
4. “Sundays”	d) are separate colour magazines which contain photographically illustrated feature articles.
5. tabloids	e) is a serious national paper that aims at the educated reader.

Дата добавления: 2015-03-29