III. Use these word expressions to make up your own sentences on subjects of your choice

I. Complete this table with words related to words from the text.

Language development

Read the text again and complete each sentence 1-8 with the correct ending a-h.

After-reading tasks

1.	The campaign achieved its goal, creating	a.	be perceived as a PR survey.
2.	The objective of the campaign was to raise awareness of	b.	MS&L ran through a variety of scenarios
3.	MS&L researched the key issues	c.	and demonstrate differentiation for M>B amongst its target audience of independent business owners.
4.	The campaign was not and could not	d.	positioning BIG as the leading and most credible economic research covering micro businesses.
5.	To deliver the campaign,	e.	influential journalists with existing or potential interest in small business issues
6.	To maximise the potential news value	f.	there were two main challenges
7.	For the initial launch, the focus was to create awareness of BIG amongst	g.	branded coverage for M>B over a sustained.
8.	the objective focused on	h.	that impact upon micro businesses

	Noun	Verb	Adjective
1.	………………… …………………	-	notorious
2.	………………… ………………… ………………… ………………….	……………….. ………………..	substantial
3.	………………… ………………… …………………	to launch	-
4.	objective ………………. ………………. ……………….. ………………..	-	-
5.	……………….. ……………….. ………………..	to replicate	………………… …………………
6.	…………………	-	unambiguous ……………..
7.	…………………	to conceive	……………..
8.	collaboration …………………. ………………….	………………..	……………..

II. Home assignment: look up in the dictionary all possible word expressions with the words above.

1. to get a journalist excited;

2. to receive positive comment from the media;

3. to generate substantial, strongly branded media coverage;

4. to develop a media strategy;

5. to raise awareness amongst its target audience;

6. to deliver substantial value to the client;

7. to surpass smb’s expectations;

8. to contribute to public policy development in the longer term;

9. to form the basis of a strong news story;

10. to provide the foundation for strong coverage;

11. to deliver substantial value to the client;

12. effective communication and collaboration.

IV. Give English equivalents for the following:

Создать яркое освещение в СМИ; СМИ были переполнены информацией о самых больших бизнес неудачах; в течение продолжительного периода; компания достигла своей цели; обратить внимание общественности на экономическую угрозу; формировать основу экономики Великобритании; разработать медиа стратегию, которая позволила бы создать яркую освещенность в национальных, региональных и торговых СМИ; целевая аудитория; обеспечить возврат инвестиций; коммуникативная стратегия; исследовать основные моменты, оказывающие влияния на малый бизнес; компания должна была быть надежной и представлять истинное понимание вещей; формировать основу для хорошего газетного материала; просмотреть различные сценарии; создать осведомленность среди влиятельных журналистов.

1. Split into pairs and create your own story using these English equivalents.

VI. Give definitions to the following words and phrases:

Backbone Credible Press release One-stop information source Unambiguous

Major half page stories Brand Small business Prerequisite

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