Unit 17. Pricing

A B

Exercise 2. Match words from the list A with words from the list B

that have a similar meaning:

main promote

amount notify

vehicle budget

start begin

allocate automobile

contract allot

inform sum

advertise principal

Exercise 3. Match the appropriate words or phrases in the following sentences and translate the sentences:

boarding, brief, media, an advert, advertisement, advertising, an advertisement, advertise, advertising agencies (2), brand image.

1. My friend works for one of the biggest …. in Ukraine.

2. We’ll have …. for a new secretary.

3. The best way to sell your car is to put …. in the local paper.

4. How easily are you persuaded by …?

5. We place … about our products in the newspapers every week.

6. The agency lost a $10 million account when it mistakenly ran … for a new product before it had formally been introduced.

7. The choice of advertising … was limited by the budget.

8. The client’s … stated that the advertising should target the students.

9. … is a large board for displaying posters alongside roads.

10. Advertising is often designed by ….

11. Mercedes cars have a quality ….

Exercise 4. Answer the following questions:

1. What is the advertising? What is its aim?

2. Who is advertising managed by?

3. What do large companies use advertising agencies for?

4. What is an account?

5. What do we call the statement of the clients objectives?

6. What does an advertising camping consist of?

7. What do the most common types of advertising media include?

8. What steps are required to start an advertising campaign?

9. What is the aim of corporate advertising?

10. What do the public relation experts do?

Exercise 5. Match the words and phrase with the correct definitions from the list below:

brief, trade fair, advertising agency, account, point of sale, advertising, advertisement, catalogue, advertising media, brand image;

1. the business that deals with making, distributing and selling advertisements;

2. the firm that plans, producers and places advertising for its clients;

3. the various forms of communication through which advertising reaches its

audience;

4. a book containing details of items for sale;

5. the place where a customer buys something;

6. an exhibition where companies in a particular industry display their products

to potential buyers;

7. the contract between the client company and the advertising agency to

develop an advertising campaign;

8. a statement of the client’s objectives;

9. a notice or massage in a newspaper, or on a poster in a public place, or

announcement on television or on the radio offering or asking for a product

or service;

10. the feelings and opinions that a buyer has about a particular named product.

Exercise 6. What do you understand by these terms?

Target customers, account, budget, brief, brand image, public relation expert.

Exercise 7. Sum up what you remember about:

a) product advertising;

b) advertising agencies and an advertising campaign;

c) corporate advertising.

Active vocabulary

credit terms кредитні умови

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