Unit 21. Products, Goods and Services

Exercise 4. Speak about the differences between the channels of distribution

direct method of distribution

Producer

Consumer

indirect method of distribution

Producer

Wholesaler

Retailer

Consumer

Exercise 5. Answer the following questions:

1. What is the retailing?

2. What are the different types of retail stores?

3. In what way does a retailer serve a customer?

4. What is the trend with a single line retailer now?

Active Vocabulary

product fast-moving consumer goods consumer products industrial products convenience goods specialty goods merchandise succeed market (a product) introduce/launch (a product) product life cycle withdraw money spinner cash cow loss leader

продукт ходові споживчі товари споживчі товари, товари широкого вжитку промислові товари товари повсякденного вжитку товари особливого попиту товари, продавати досягати успіхів, знаходити ринок збуту вводити товар на ринок життєвий цикл товару вилучати, анулювати товар, що дає великі прибутки високоприбутковий товар або бізнес товар, який продається за зниженими цінами для того, щоб приваблювати покупця

The exchanging of products makes the business world.

A product is something that is produced or manufactured and sold, often in large numbers.

Products are sometimes referred to as goods for example in the expression fast - moving consumer goods, or FMCG.

Products may be grouped are classified as convenience, or specialty goods. Industrial goods are used to make other goods for resale purpose. These goods include materials, equipment, parts, and services.

Goods are also referred to as merchandise.

Services are activities such as banking or tourism that contribute to the economy but which may not directly involve manufacturing. Services may be referred to informally as products.

For firms to succeed in business, they must continue to develop and market products.

New products are introduced or launched onto the market. Products have a life cycle. A product that a company no longer wants to make available is withdrawn from the market.

A product generating a lot of profit is a money spinner or a cash cow. A loss leader is a product sold very cheaply in order to attract customers who will then, it is hoped, be persuaded to buy profitable ones.

Exercise 1. Give the English for:

ходові споживчі товари, споживчі товари широкого вжитку, промислові товари, товари повсякденного попиту, товари попереднього вибору, товари особливого попиту, знаходити ринок збуту для товару, життєвий цикл товару, вилучати товар з ринку, вводити товар на ринок, високоприбутковий товар, досягати успіхів в бізнесі.

Exercise 2. Match words from list A with words from the list B that have a similar meaning:

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