Unit 26. Business letter

A B

Enquiry запит

Unit 25. Doing Business on the Internet

Active Vocabulary

corporate website корпоративна веб-сторінка

publicity рекламування; пропагування

e-commerce/online trading електронна торгівля

time-saving money method метод, що заощаджує

Companies can rise use their presence on the Web to access the growing number of websites of interest. There are different ways in which business can benefit from its functions:

§ Business use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.

§ A corporate website may be used for publicity, for selling or for sharing information.

§ E-commerce or online trading has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day.

§ Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.

§ The Internet is a powerful tool for collecting data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so.

§ Using computer networks to transmit audio and video data between two or more people in different locations (video conference) is a time-saving method of communication.

§ Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.

§ Large corporations place their annual reports on their websites in order to provide a service to their shareholders.

Exercise 1. Give the English for:

робити запит, спілкуватися з працівниками, корпоративна веб-сторінка, ділитися інформацією, електронна торгівля, перевага, збирати дані, валютний курс, комп’ютерна мережа, відео-конференція, метод, що заощаджує час, річний звіт, надавати послуги, акціонери.

Exercise 2. Match words from list A with words from list B that have similar meaning:

access online trading

benefit broadcast

respond collect

gather answer

transmit gain

e-commerce enter

Exercise 3. Write the appropriate word into sentence:

online(2), PC, marketing, online trading, corporate website, publicity(2), e-commerce, multi-media.

1. Recently there has been considerable expansion of … business which

provide integrated media services through networks such as Internet.

2. … has become a major online service; it reduces company costs.

3. The product has sold well considering it was not given much advance ….

5. Our … is used for delivering stock and bond information.

6. The firm tried to avoid adverse … about its faulty products.

7. … on the Web can be achieved by setting up a website and making it

attractive to visitors.

8. A database of employees is maintained on your ….

9. He is owner of a new … service, specializing in providing a variety of

foodstuff which can be ordered on the Internet.

10. Cybercash could provide an important stimulus to … sales.

Exercise 4. Answer the following questions:

1. Which way do companies use their presence on the Web?

2. What do businesses use the e-mail for?

3. What may a corporate website be used for?

4. What is one of advantages of the E-commerce?

5. How can marketing be achieved ob the Web?

6. What companies use the Internet for?

7. What is a time saving method of communication?

8. How can companies use the Web for recruitment purposes?

9. Why do large corporations place their annual reports on the their websites?

Дата добавления: 2015-05-26