Safety безпека

Consumer taste смак споживача

Protect захищати

Consumerism консюмеризм

Pass a law прийняти закон

Consumer protection захист споживача

Safeguard гарантувати, охороняти

Resale перепродаж

Consumer споживач

Customer покупець товару чи послуги

Unit 22. Customers, Consumers and Clients

A B

goods beneficial

produce merchandise

profitable manufacture

money spinner appeal to

introduce retract

attract cash cow

persuade launch

withdraw convince

Exercise 3. Match the words with the correct definition from the list below:

manufacture, service, money spinner, withdraw, merchandise, product life cycle, profitable, loss leader;

1. the idea that the sale of a production goes through 4 phases: introduction, growth;

2. maturity, and decline;

3. something that earns a lot of money;

4. a product sold at a loss to encourage trade;

5. bringing in more money than in spent;

6. to take something back;

7. the job that an organization does;

8. to make goods to sell from raw material;

9. goods for sale.

Exercise 4. Put the necessary word in the sentences:

to persuade, manufactured, product life cycle, profitable, loss leader (2), the merchandise, fast-moving money spinner.

1. The book could be a real ….

2. Soap, toothpaste, batteries and light bulbs are all … consumer goods.

3. You are welcome to examine … before buying.

4. Shops use … to attract customers.

5. This deal should be lightly ….

6. Fashion goods have short ….

7. These goods were … in France.

8. In Great Britain supermarkets sometimes sell top branches below cost as …

9. Trained staff is trying … customers to spend far more.

Exercise 5. Answer the following questions:

1. What makes the business world?

2. How can a product be characterized?

3. What two general categories may products be grouped into?

4. What are the services?

5. If a products generates a lot of profit is it a money spinner or a loss leader?

6. What purpose is a loss leader used for?

7. Why must firms introduce new products?

Exercise 6. Sum up what you remember about:

- products and services;

- different kinds of goods.

Active Vocabulary

emerge з’являтися, виникати

investigate досліджувати

market research вивчення ринку, дослідження ринку

There are different ways to talk about who buy things.

Customers are individuals ore organizations who buy things from other individuals, shops or organizations, pay for a service or order something from a company.

Consumers are people who buy goods and services for their own use or consumption and not for resale. Consumers are now recognized as an important group – the government has passed laws to safeguard the interests of the consumer. An organized movement (consumerism) for consumer protection has emerged in the last 40 years.

Consumerism consists of all those activities that are undertaken to protect the rights of consumers in their dealings with business. There exist four basic rights of consumers: the right to safety, the right to be informed, the right to choose and the right to be heard. Manufactures investigate consumer tastes using market research.

Clients are individuals or organization who pay for services provided by a professional person or organization such as a lawyer, an accountant, a bank, advertising agency, etc.

Exercise 1. Give the English for:

покупець, споживачі, платити за послуги, споживання, перепродаж, приймати закон, захищати інтереси споживача, захист прав споживача, смаки споживача, дослідження ринку, клієнт, бухгалтер, рекламна агенція.

Exercise 2. Match words from list A with words from the list B that have a similar meaning:

A customer consumer protect activity manufacturer investigate choose buy

B end user producer study purchase buyer action safeguard select

Exercise 3. Match the words with the correct definitions from the list below:

protection, consumer, market research, safety, consumerism, resale, client, customer;

1. a person or business who buys something from another person or business;

2. a person who buys and uses goods and services;

3. a customer of someone who provides a professional service;

4. an organized movement for consumer protection;

5. a sale of something again;

6. the condition of being free or protected from harm;

7. the study of what products;

8. action taken against harm or loss, a defense.

Exercise 4. Put an appropriate word into the sentences:

investigated, taste, market research, the resale, accountant, safeguards, has passed, the consumption, customer, clients, consumer, consumers.

1. … have the right to return faulty goods and demand a refund from the

supplier.

2. Prices of … goods have risen by an average of 3% in the last 3 month.

3. A good hairdresser never lacks ….

4. Please serve the next … before answering the phone.

5. … of alcohol in that country is high.

6. The government … new legislation concerning health and safety in factories.

7. The Consumer’s Association … the rights of the consumer.

8.We made money on … of our house.

9. My … prepares my tax returns every year.

10. … helped us design our products to sell better.

11. She has good … in clothes.

12. We … various towns before we decided where to buy a house.

Exercise 5. Answer the following sentences:

1.What do we call people who buying from other individuals or shop, pay for

services or order something from a company?

2. Who are the consumers?

3. What movement has emerged in the last 40 years?

4. What are the four basic rights of consumers?

5. Who investigates consumer tastes and with what purpose?

6. Whom do we call «clients»?

7. Do you think that it is necessary to protect the rights of the consumers?

Дата добавления: 2015-05-26