V. Translate the word combinations

IV. Arrange the jumbled words into the right order.

III. Define the part of speech of the following words and translate them.

II. Answer the following questions.

Commentary and Notes to the text.

1. revenue ['rev(ə)njuː] доход; выручка

2. entrepreneur [ˌɑːntrəprə'nɜː] бизнесмен, предприниматель

3. in possession of [pə'zeʃ(ə)n] обладающий

4. compare with [kəm'peə] сравнивать, сличать

5. franchise ['frænʧaɪz]) франшиза (на использование торговой марки); коммерческая концессия; привилегия, льгота

6. output ['autput] продукция; выпуск изделий

7. occur [ə'kɜː] происходить, случаться, совершаться

8. intractable [ɪn'træktəbl] трудный для решения, нелегко поддающийся решению

9. fear [fɪə] бояться, пугать, внушать страх

10. inhibit [ɪn'hɪbɪt] задерживать, сдерживать, препятствовать

11. delegate ['delɪgeɪt] уполномочивать; передавать полномочия; поручать

12. the going rate текущий курс/ставка

13. preoccupation [prɪˌɔkjə'peɪʃ(ə)n] озабоченность

14. avoid [ə'vɔɪd] избегать, отменять

15. damage['dæmɪʤ] портить, причинять ущерб, убыток

16. adjust [ə'ʤʌst] приводить в порядок; приспосабливаться, привыкать; регулировать; выверять, настраивать

17. affix [ə'fɪks] прикреплять (to, on, upon)

18. drop [drɔp] снижать, понижать, уменьшать

19. suspicious [sə'spɪʃəs]подозрительный, недоверчивый

20. value ['væljuː] ценность, стоимость

1. Should the monopolist compare the costs of production with the revenues from production?

2. Is this calculation made by comparing the marginal cost of additional output with the marginal revenue of additional sales?

3. Why do the entrepreneurs fear to set the price too high?

4. Is low price a good way of using a marketing tool?

5. Is it difficult to adjust price upwards once your product or service and its price have become known?

6. Dropping a price is much easier, isn’t it?

7. Why are customers often very suspicious of new products or new services offered at a price lower than those of existing products?

1. to inhibit, inhibition, inhibited, inhibitive, inhibiter.

2. to adjust, adjuster, adjustment, adjusting, adjusted.

3. to possess, possession, possessor, possessive.

1. Need, with, of, the revenues, we, from, production, the costs, to compare.

2. Should, entrepreneurs, for, set, the price, new, their, or, product, service.

3. Others, slightly, price, simply, set, their, below, the market price.

4. Simply, their, the job, many, accountant, entrepreneurs, delegate, to.

5. Are, very, customers, often, suspicious, of, products, new, offered, at, a price, low.

1) To be suspicious of new products; 2) set the price; 3) services offered at a low price; 4) affix price to your product or service; 5) revenues from production; 6) affix price to your product or service; 7) dropping a price; 8) going-rate pricing.

Дата добавления: 2017-01-14