V. Read the following numerals

III. Translate the word combinations.

II. Answer the following questions.

Commentary and Notes to the text

1. commodity [kə'mɔdətɪ]предмет потребления; товар, продукт для продажи

2. thorough ['θʌrə]исчерпывающий, полный, основательный, всесторонний, доскональный; тщательный

3. durable['djuərəbl] длительный, долговременный, долговечный

4. capital goods - средства производства

5. salability пригодность для продажи

6. likely ['laɪklɪ] вероятный, возможный

7. be likely – вероятно

8. performance [pə'fɔːmən(t)s] выполнение, исполнение

9. competitive weapons -инструменты, обеспечивающие конкурентоспособность

10. credit terms срочный кредит

11. allowance [ə'lauən(t)s] скидка с цены, налоговая скидка

12. device [dɪ'vaɪs] прием, средство

13. induce [ɪn'djuːs] стимулировать

14. label ['leɪb(ə)l] маркировка, маркирование

15. licence [ʹlaıs(ə)ns] разрешение; лицензия; патент

16. per capita [pə'kæpɪtə] на человека, на душу населения

17. price index [ʹpraıs͵ındeks] индекс цен

18. literacy ['lɪt(ə)rəsɪ] грамотность

19. estimate ['estɪmeɪt] оценивать, давать оценку

20. target market целевой рынок

21. effort['efət] усилие, попытка; напряжение

1. Can you give a definition of market research?

2. What must market researchers establish?

3. Market analysis begins with a thorough consideration of the product, doesn’t it?

4. Why should competition analysis be made?

5. Why should government laws and regulations be analyzed in market research?

6. What are the socio-economic factors?

In regard to design, to be suitable for a market, the demand requirements, a thorough consideration, to induce demand, to fit the demand requirements, the product under consideration, high purchasing power.

IV. Fill in the gaps with “little, a little, few, a few”.

1. The director has got … experts to consult.

2. The firm has got … researchers on its staff.

3. It’s no use asking him about it. He has … knowledge of the subject.

4. The chairman said … words at launching of a book.

5. Very … customers can afford buying these goods.

6. The manager will see his clients in … days.

7. I’ve got … money with me.

8. They have … time to launch a new product.

a) 38; 189; 375; 23,644; 1,879; 211; 40,100; 71,213; 1,000,700; 43,641,788; 73,233,441.

b) 1893; 1972; 1343; 1799; 2000; 1999; 2015; 1603; 1900; 2002.

c) 30-е годы 19 века; в 70-е годы; в течение 40-х годов; в 20-е годы XX века; в 90-е годы XIX века.

VI. Translate sentences with the word “one”.

1. One needs to identify the types of consumers.

2. One of the most important tasks now is transportation of these goods.

3. They decided to launch a new product or improving an existing one.

4. One must identify within each country the target markets.

5. I don’t like this method, let’s use another one.

6. One should know the difference between these systems of marketing.

7. They are selling their house to move to a smaller one.

8. One from seven leaves six.

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