VI.Translate the sentences paying attention to Participle II

IV. Match the words with their definitions.

III. Define the part of speech of the following words and translate them.

II. Answer the following questions.

Commentary and Notes to the text.

1. assess [ə'ses] оценивать, давать оценку

2. convert [kən'vɜːt] преобразовывать; превращать (о нематериальных объектах)

3. purchasing power - покупательная способность, платёжеспособность

4. persuade [pə'sweɪd] убеждать (в чём-л.)

5. grant credit- предоставлять кредит

6. require[rɪ'kwaɪə] приказывать, требовать

7. marketing mix -комплекс маркетинга, маркетинг-микс (набор основных компонентов маркетингового воздействия, поддающихся контролю со стороны фирмы и используемых ею при продаже товара в стремлении вызвать желаемую ответную реакцию со стороны рынка; выделяют 4 основных компонента комплекса маркетинга: товар, цена, место распространения и методы стимулирования)

8. in terms of - в показателях, в единицах чего-либо, в переводе на; исходя из, на основе

9. feature ['fiːʧə] особенность, характерная черта

10. competitor [kəm'petɪtə] конкурент

11. equate [ɪ'kweɪt ] приравнивать; считать равным

1. What is marketing function?

2. What is a difference between marketing and selling?

3. Selling is only one part of the marketing function, isn’t it?

4. What are the main elements of the marketing mix?

5. What does promotion include?

6. Must price relate to product quality?

7. How do different organizations use marketing mixes?

1. accuracy, accurate, inaccurate, accurately, accurateness;

2. competitor, compete, competition, competing;

3. function, functional, to function, functionally.

1. Promotion a) includes product design, the quality of manufacture and after – sales services.

2. Product b) includes advertising, selling, public relations and the creation of a brand image.

3. Price c) involves the channels of distribution to be used.

4. Place d) must relate to product quality, a particular market and also includes granting credits.

V. Fill in the gaps with “much” or “many”.

1. … people want to be businessmen.

2. They haven’t got … time.

3. How … does it cost?

4. Did you pay … money for your watch?

5. How … times have you been to Moscow?

6. The train doesn’t stop at … stations.

7. Did the storm do … damage to the crops?

8. He has got too … work to do.

1. Marketing organizes all those business activities connected with the movement of goods and services.

2. The decisions made did not result in higher production.

3. The program adopted was the result of the economists’ work.

4. Food prices limited by the government were to enable all people to buy enough food.

5. Exports are goods and services sold to other countries.

6. Ceiling prices imposed led to excess demand of the goods.

7. The manager studied the relation between the price and the quantity supplied.

Дата добавления: 2017-01-14