Fill it in (on a separate sheet of paper).

Words

While making a plan of your future business asks yourself the following questions.

1. What kind of customers am I going to serve (householders, or business people, young or old, rich or not so rich)?

2. How many potential customers are there in the area I am going to cover?

3. How will I attract customers?

4. What products or services will I offer?

WHEN CHOOSING A BUSINESS WEIGH ALL PROS AND CONS!

abide by	- придерживаться, руководствоваться
venture	- предприятие
to settle premises	- занимать помещение
joint venture	- совместное предприятие
get your priorities right	- правильно определить приоритеты
non-productive items	- непроизводительные виды работ, объекты
research	- исследование
taking a long look at	- длительное изучение
competition	- конкуренция
be sure	- удостовериться
distribution	- распределение
right equipment	- нужное /соответствующее, необходимое/ оборудование
suitable workforce	- подходящая рабочая сила
supply of raw materials	- поставка сырья
keep a close check on	- строго контролировать
to cover	- охватить
to weigh all pros and cons	- взвесить все «за» и «против»
offer	- предложить
attract	- привлечь внимание

TASK 2

QUESTIONNAIRE

1. Have you ever done business? If so, what business did you run?

2. If you were to choose business, what type would you prefer?

3. If you were to choose business, would you take up production of goods or provision of services?

4. Which type of business do you consider more profitable?

5. Which type of business do you consider to be organizationally easy?

6. In what kind of business do you think women proved to be particularly effective?

7. Why do you think business has become very popular nowadays? (economic reasons, new tendencies in political and social development, etc.)

8. What questions must you ask yourself before starting a business?

Retell the text.

Something about my business

It’s common knowledge that doing business has become very popular everywhere. At present it is a comparatively new and perspective tendency in modern life. So, not long ago I made up my mind to go into business. Following my lawyer’s advice I chose small business in the field of services. It goes without saying that I weighed all pros and cons before making a decision. I understand that production of goods is very profitable, but provision of services profitable too. After all, people do business for a profit.

At first I wanted to be a sole trader, but then I changed my mind and organized a partnership. I went into business with my friend Jean. She has a solid background in accounting, she is good at keeping the books and ordering stock. As for me, I enjoy selling and like talking to customers.

So far our business is going pretty well, and the shop is beginning to attract more customers. I won’t be boating if I say that we begin to make a good profit. By the way, we have a certain arrangement for distribution of profits and losses. They are equally shared.

I hope to be in business for a long time. I’ve really become very knowledge about business.

MANY NEW BUSINESS FALL, WHY?

Tasks: 1. Translate the text with the help of a dictionary. Single out the main reasons and factors of the falling down of small business. Characterize the reasons.

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