How to Plan a Business Tour

Reading

Lesson 9.3.1. On a businesstrip

Дидактические материалы к занятиям 9.3.1,9.3.2, 9.3.3

Самостоятельная работа.

Подготовить мини-экскурсию по 3 примечательным местам города Иркутска.

Ex.1 What makes a good meeting? Suggest what you think are the characteristics of successful meeting?

«Two or more people getting together for a specific business purpose» Gower Publishing Ltd., 1988. Extracted from the Gower handbook of Management, p. 1185

«The fewer the merrier» Milo O. Frank.Extracted from How to run a meeting in Half the Time published by Corgi, a division of Transworld Publishers Ltd.

Ex. 2 Read the text and answer the questions:

a) 1)What is the most important thing one should know to make a successful business trip? 2) What one should take into consideration if he\ she is going to deal with international client? 3) What the employees should be prepared for? 4)Do the prospective clients need printed materials that summarize the tour?

b) Look at the words in bold and try to explain them.

by Arnold Anderson, Demand Media

Show a prospective client your business with a well-planned tour.

Prior to signing any kind of partnership or vendor agreement, some prospective clients will want to take a tour first to see how you operate and learn some specifics of your business. Even though you have piqued your prospective client's interest over the phone, this business tour will be your chance to make a good first impression... or a great one. Take time to plan a successful tour, and be sure it includes not only the things you would like your prospective client to see, but also the things the prospect needs to see.

Step 1

Plan the tour as far in advance as possible. Ideally you would like 30 days to put all of the details together. Collect information such as who the client is, what kind of product or service you are looking to provide the client, which departments the prospect will need to see and what kind of information you should have available for the client to take away in printed form. If the prospective client is an international one, you will need to check into cultural considerations, such as a proper greeting, the correct way to address your client, and if there is any particular food the client does not like. You might want to look into accommodations as well.

Step 2

Map a route of the tour, using a single point as the beginning and the end. Try to use an executive's office or a conference room as that single point.

Step 3

Move the tour through all of the departments that the prospective client would need to see and include departments you would like the client to see. For example, if your prospective client is looking to buy manufacturing parts from you, the tour should show your manufacturing facilities. But to give the prospective client an idea of your full capability, show your design department as well.

Step 4

Develop stations at each important part of the tour that will be manned by employees who will give short presentations to your prospective clients. The employees should practice their presentations until they are smooth and should incorporate many of your company's resources. For example, if the tour centers around your manufacturing equipment, integrate a demonstration of the equipment into the presentations.

Step 5

Create printed materials that summarize everything the prospective client has seen to take with him at the end of the tour. Summarize your business's mission to the prospect and be prepared to make a pitch before letting the prospect go.

Ex 3. Make the derivatives from the words: busy, print, equip, culture, prospect, impress.

Ex 4. Read the text again and make a summary. Is it necessary to add more steps or more detailed description?

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