Ex.11. Read the dialogue and answer the questions given below

Ex.10. Translate the following sentences from Russian into English.

Ex.9. Choose the suitable modal verb. Sometimes more than one option is possible.

Ex.8. Complete the sentences using modal verbs and their equivalents

1. You… smoke here, it’s a non-smoking zone.

2. I… to meet an important visitor today at 2 p.m.

3. If you feel unwell you… see your doctor.

4. He … to work hard last year to repay the loan.

5. She… monitor her subordinates as she is the boss.

6. The customer… to pay the invoice in time.

7. I’m not sure what wine she likes, she… prefer Chilean or Argentinean red.

8. Our sales force … to get in touch with different trading companies.

9. They… present a good business plan, so the bank didn’t give them any money.

10. A service company … to treat its customers with care and attention.

1. Helen … perform a lot of functions when she was Assistant General Manager.

a) must b) is to c) had to d) should

2. You … place a trial order if you are a new customer.

a) shouldn’t b) is to c) may d) mustn’t

3. The Seller … inform the Buyer of the results of the tests.

a) must b) should) is to) may

4. I’m sorry I … in touch with Senior Manager as he was away on business.

a) couldn’t b) shouldn’t c) mustn’t d) wasn’t to

5. Why are you sure your distributors will accept this commission? They… demand a bigger reward.

a) must b) may c) are to d) could

6. She likes her job though she … work long hours.

a) can’t b) has to b) mustn’t d) is to

7. The Personnel Manager … hire and fire staff of the company.

a) must b) should c) may d) is to

8. You … take part in various conferences if you want to display your research results.

a) may not b) can’t c) should d) have to

9. If we want to stay competitive we… establish new connections and break into new markets.

a) mustn’t b) shouldn’t c) should d) may

10. To reach your target one … work hard and have a strong motivation.

a) must b) have to c) are to d) may.

1. Наша компания имеет преданных торговых работников, поэтому у нас всегда много заказов. 2. Иногда мы принимаем участие в торговых конференциях. 3. Мы должны выполнить условия контракта. 4. Мы берем новых сотрудников на испытательный период и они работают под контролем менеджеров среднего звена. 5. Вам нужно связаться с нашим торговым представителем. 6. Эта компания последовательно осуществляет свои цели. 7. Какие дополнительные льготы Вы можете предложить своим работникам? 8. Нашей компании нужно выйти на внешний рынок, но это сложная задача. 9. Как Вы смогли создать такую большую клиентуру? 10. Наши распространители не отстают от своих конкурентов. 11. Мы контролируем создание филиала нашей компании за рубежом. 12. Они могут разместить пробные заказы в разных компаниях.

Mark – Hello, everybody. I hope everyone is present and we can start our meeting We are to brainstorm the ideas about the ways to increase sales and to reach new target customers. So, any ideas?

Linda – Well, that’s definitely a demanding task. In my opinion, we should get in touch with Jeff Stansfield from Transglobal Marketing. He can help to arrange a meeting with the people that might be useful as distributors.

Bill – I don’t think it is a good idea. Jeff may want a share in our promotional campaign and it is expensive. I think we should take part in the next Pan-European wine exhibition. I prefer to talk face-to-face with the owners of large companies which sell wines, say, in Northern Europe. Who knows, they might choose our brand. What do you think, Ron?

Ron – You have a point here, it might give us some idea of a potential market. But why not establish mutually beneficial cooperation with the Russian distributors? I’m sure they will promote our wine if we give them favourable trading terms. How about that?

Bill – Don’t forget, we have to maintain our exclusive brand. So we can’t sell it below the average market price.

Tom – Oh, come on, Bill! We need to increase the volume of sales, so why not offer the Russians to place some trial orders with us. It can help us to beat our Spanish competitors.

Mark – That’s just what I am thinking about, Tom. Russia is an important segment now. If we want to avoid huge taxes I can advise you to enter a joint venture in Russia.

Linda – Hold on, gentlemen. Don’t you see that it will create additional problems? We may lose our committed sales force and the local staff might need serious training to do the job well. No, I strongly disagree.

Mark – Well, then I’m afraid we can’t reach a solution yet. Let’s meet in three days to settle the problem.

Bill – All right, it seems a sensible idea.

Ron – Let’s think all the suggestions over and make the right choice.

Mark – See you on Thursday, 2 p.m.

Notes:

1. mutually – взаимно

2. favourable – благоприятный

3. a joint venture – совместное предприятие

4. committed – преданный делу

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