23 August 20..
Dear Customer
Thank you for your enquiry regarding our products. We enclose a current brochure outlining our entire range and will be most pleased to assist you further with your choice of vehicle.
The content of the brochure enclosed is as accurate as possible from information available at the time of going to press. Dimensions, weights and plan drawings are approximate. Leisureworld Caravans (U.K.) Ltd. reserves the right to alter specifications, colours, models and ranges as materials and conditions demand and, consequently, can accept no responsibility for discrepancies between information contained in this brochure and subsequent models. This brochure, therefore, does not constitute an offer by Leisureworld Caravans (U.K.) Ltd.
If, after having studied our sales literature, you require further information, please do not hesitate to contact one of our approved dealers in the U.K., all of whose names, addresses, telephone and fax numbers as well as e-mail addresses are enclosed.
We look forward to the pleasure of serving you in the near future.
Yours sincerely
Leisureworld Caravans (U.K.) Ltd.
Harvey Threadgold General Manager
Encs
Notes:
outline
здесь: давать представление
alter
производить изменения, вносить изменения
range
ассортимент
consequently
вследствие, согласно accept
choice
выбор
responsibility
брать на себя ответственность
dimension
измерение
discrepancy
отклонение, несоответствие, неточность
plan drawing
проекты, чертежи
subsequent
следующий, последующий
reserve the right
сохранять за собой право
constitute
образовать
sales literature
рекламные материалы
approved dealer
признанный дилер, продавец
June 25, 20..
Constance Cummings
Cosmetics Manufacturers
One World Trade Center
Suite 7691
New York, NY 10048
U.S.A.
Ladies and Gentlemen:
We are now in a position to provide you with the first results of our market survey on German consumer habits as regards the use of cosmetics.
Our field-workers conducted a representative survey of females aged 15-60 years and completed a questionnaire with the test persons on their preferences as regards hair and skin preparations. Our survey incorporated questions on the recycling of packaging, vivisection issues and a possible multicultural image of society. In addition, we asked questions on matters such as manufacturing methods and the sourcing of ingredients used for beauty preparations (low-wage labor in the Third World, Amazon rain forest depletion, "natural" and "green" products, herbal remedies, cosmetic substances used by ancient cultures etc.).
Our conclusions and recommendations are set out in detail in the charts included with this letter.
In essence, we recommend that the 15-25 year-old age group be approached with explicit reference to environmentally friendly products, developed on human test subjects and in no way involving the use of animals. Here a synthesis should be achieved between fashion-consciousness and "natural" beauty. We suggest using both European and African models in harmonious but also dynamic and exciting situations in your advertising.
The 25-40 year-olds will probably best respond to an "enlightened" and realistic approach to the problems of "getting the best out of your looks" ' with a little help from cosmetics. Here, an "intimate" approach is important, i.e. the cosmetic industry is secretly helping you to enhance your looks, whilst unsuspecting males think it's natural (hair rinses, skin toners, anti-wrinkle preparations). The 45-60 year-olds will probably best respond to even more subtle allusions to the need for nature to be helped along a little, but here we recommend the idea of, "Go on, enjoy yourself now," or, "Treat yourself to something really good!" Prices for this age group can be increased by 5%-10% to underline market segmentation. We trust you will be able to incorporate our suggestions in your advertising campaign and will be pleased to clarify any of our findings, should you request us to do so.
Sincerely yours,
DAWSON & DAWSON
P. Schleifer
Senior Consultant
Encs
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